Join Dean and Dan as they continue the journey, discussing how a view of procrastination can provide exponential returns.
Transcript: The Joy of Procrastination Ep028
Dean: Mr. Dan Sullivan.
Dan: I guess this call is being recorded. That's what I hear. Is this is Mr. Jackson. I can tell. I'm just on a voice identification print and it shows up what's the real deal.
Dean: The voice scan?
Dean: That's great. We've got about three confirmation required it's just that level of consistency right here.
Dan: Yes indeed.
Dean: I love that.
Dan: Anyway, I haven't seen you for a couple weeks.
Dean: I know. It was really a great Genius Network Event, we had a good time at that.
Dan: Yeah, yeah. It was ... It's one of those conferences where I really don't take notes. I just let it ... It's like being in the ocean water and just letting the waves come over you. And then afterwards you feel that something's changed. And I always find that ... I just let the whole experience inundate me and then I come out of that. This time ... I mean, first of all I had some parts of it because we released our documentary movie.
Dean: Fantastic. What a great experience.
Dan: Yeah, and I thought it was great, and we just had an event two nights ago here in Toronto, where we released it here in Toronto and we ken Arlen.
Dean: On Facebook.
Dan: Yeah, and we had Ken Arlen who had just celebrated his 25th strategic coach anniversary last Monday. He was one of the first, our very early sign ups when we moved to Chicago, and we moved the program to Chicago in 1992. He came down and he was the master of ceremonies, and he did ... his opening was just classic. And he said, "Welcome to the Toronto Film Festival, and we're going to dispense with all the usual things that go on at the Toronto Film Festival, and we've just decided on a winner. And that's the highlights, a remarkable human being and her husband."
Dean: That's very well done.
Dan: And I thought that that was just a perfect thing, because the movie itself, I think it was a great job, which really put the emphasis on my team work with Babs. Are you there?
Dean: All right then. I had it on mute for a second there. It was so nice to get to watch that sitting right there beside you and Babs. That was really a great experience. Where did you do the premiere in Toronto?
Dan: Yeah at the CBC building at the Glenn Gould Theater, and my tax money has been paying for that thing for 46 years, and just decided to get a little benefit from it. Not that they give anything for free. Not that they gave me for free, but it was great. It was a great evening, and we had a couple of clients there who dates from 1980s and have been consistently in the program since the 1980s. And that was terrific. Yeah, it just shows how far a procrastinator can go.
Dean: That is exactly right. That is exactly right. Very, very right. I mean, it was so ... that was really one of the highlights of the Genius Network for me. And I know a lot of people. I mean, that was really ... everybody came back to watch it in the evening. It was so great. It was such a nice environment to watch it in. Very cool.
Dan: What's up with you right now? In our ongoing...
Dean: Well, I'm in Florida right now...
Dan: Our experimentation with how far procrastinators can actually go.
Dean: Well, I got a few things that I want to share with you. Because we've been a couple of weeks and we haven't really ... we didn't get a chance to talk much in Phoenix, but the day before the event started I was at the Henry and I was thinking about this idea of the interaction of starting with identifying what it is that you want to do, and then we've talked about the fork of going down our path, or going down the who path. And what I realized on reflection ... and I got to share this on the opening day of the event, that it really struck me at that moment that how is a linear thing. It's something that you're stuck in linear analog sort of time that you have to do it in real time. And I realized that on every level who is really exponential? And can be digital.
It's like this whole thing of ... we're seeing now, I believe, this complete transfer of everything from an analog world into this digital world. Now, that's not a surprise on its own because Peter Diamandis had been talking about that. We've been tracking it with Moore's Law. We've been seeing evidence of it all the way along. But I really think we're on this new cusp where there's so many opportunities that are going to be available to us, that we don't even know yet, what's happening.
We don't realize it yet. I know that I don't because I feel this incredibly empowering sense of an amazing future in that. Because ideas, because that's really what we are, ideas and thoughts. Ideas are perfectly suited to the digital world. They're perfectly suited to the exponential. And so I'm looking at everything through that lens now, and you've heard me mention how talking ... we've really got on this idea that conversation is the procrastination proof, because it's real time, it's happening, it's moving along. But we've also come to the realization that right now as it stands, talking is the highest bandwidth path from our brain, from an idea out into the digital format.
Because we can talk and record, and the soon as it comes out of our mouths and into a digital recording, it's ultimately entered into this digital world. It becomes exponential right away.
Dan: Yeah. That's really fascinating. I want to ask you a question about this insight, and that is, like if there's a line down the middle of your lives, and on the one side is this new vision to look at how you're organizing your time, how you're approaching your future projects, what's on the other side of the line now that really you're examining from the standpoint of ... well, you used the word analog so I'll use the word analog. Are there parts of your analog life now that are up for removal?
Dean: Well, that's what I'm really realizing then is that every part of the analog life can almost be completely done by somebody else. And this is the interesting thing, it's like this ... it's hard to explain. Let me try and articulate the loop that I see happening here. There are things that do require analog real time, real work, right? Things that need to be done. Now, the ideas, of course, are things that are exponential, that we can have that idea and that there is an opportunity to digitize the experience of getting analog things done with a push of button.
Example, like I think about like a 90-Minute Book as an example of this. There's a lot of analog stuff that has to be done between the idea and actually getting the book out into the world. Things like transcribing the audio of the book, of editing. That takes linear amounts of time designing the cover, laying out the book, setting it up on Create Space, doing all of the work, all the things that have to be done. But the push button element of it, the 90-Minute Book element of it is creating what Peter Diamandis will call, an interface in a way right?
Dean: It was an interface that takes a collection of a combination of automated and manual processes and coordinates them as who so that the person who wants to write the book is really just conveying the ideas that are going to make up the physical book. And I start to see how there's so much opportunity in those. I read a recent, because there are a couple of things that are related, and then maybe we can talk about some of the ways this might have implications. But I read an article just last week about this new phenomenon called Ghost Restaurants. Have you ever heard that term? Or did you come across it that?
Dan: Yeah I didn't, because I surf every day I come across the term, but I didn't have time to go into it. So your pit, and that's really good, because instead of me spending my analog time going into it, I'm just not going to get a spoken report from you. So I convert the experience.
Dean: An oral report, yeah.
Dan: Yeah, instead of doing a 'how', I'm just allowing a who to actually tell me what this is.
Dean: That's right. So I read the ... it was in Forbes, I think, and it was talking about ... there was the headline of nine restaurants, one kitchen no dining room. And it was this idea of this new group, they're in both New York and Chicago now. And they run nine restaurants out of one kitchen, but they only exist on Grubhub and Seamless, which are to delivery apps in New York and in Chicago.
So they have full branding, they have a name for the restaurant, they got an individual menu, they've got the appearance and existence of the restaurant as an option that you can order takeout from on Grubhub, and they run all nine of these restaurants from the same kitchen. So they've got a kitchen where they just prepare all of these menu items, it's just a big menu, and they only prepare for delivery. No dining room. You can't go and eat there. And I thought, "That's pretty interesting." Because, so much of the cost of running a restaurant is the real estate space required.
And service to the front of house staff that goes into ... if you cut out all of the entire front of house requirements with the dining room, the cutlery, the design everything, and the wait staff, and the servers, all of that. If you cut all of that out and focus only on the execution of the menu items, and it's delivered to somebody else, I thought there's something really like clicked for me on that. I thought about Matt Lauer actually. I thought about the opportunity he's got potentially of having all these fashion brands or fashion lines online, retail stores that are all sort of by the same manufacturing process.
Dan: Yeah it's really interesting, Matt and he reflected on this in his interview that was part of the documentary film. And for the listeners who haven't seen it, this is called The Game Changer and it's actually, it's a film about strategic coach and with me as the lead person in it. And what I did is I got as many of the strategic coach clients who had really unique perspectives. They're looking at their perspective on what's happening strategic coach, their own experienced on what they see as happens with the company.
But Matt is a fascinating guy because he has, first of all, he has as a real big goal, and that is to actually manufacture himself or through people, licensing has processed 30% of all the garments on the planet. You're talking in the future eight or nine billion people, and that's a lot of clothes. And this would be done at remarkably low cost, and that's to be done in the turnaround time ordering and receiving the garment, with the Amazon time, you know, it'll be Amazon prime time.
Anyway, but looking at the numbers, and looking at within a year and a half since launching his latest project, he asked a mate, said he's somewhere about 10% of all the garments, now featured on Amazon. And that's a whole series of very intricate linking together high tech tools and high tech communication that he's very quietly been going about for the last 15 or 20 years having started as, just a straightforward garment maker whose family got established in the Garment District in New York City for 40, 50 years, over 40-50 year period. And match the digital version of this analog family.
Dean: Isn't that amazing? So you think about that, that was one of the ideas that I thought from this cascading thought process, starting with this and really realizing who the digital and exponential kind of question is.
Dan: First of all, I think it's a very accurate ... if you like yourself as an entrepreneur, we all start off in analog room because we have to do the doing that gets anything done. And then gradually if we're smart about it, we can start separating the what needs to get done in our company between who is really best at it, and that would include there's a scenario, but that we're best at. And then trying to surround ourselves increasingly with other individuals who are better at doing than we are. And passionate about that particular activity, which we call unique ability and strategic coach.
And that's the growth model. I mean, somebody asked me we had some prospects that are events two nights ago here in Toronto. And one of them said, "Well if there's one thought one concept that you see as being the crucial difference between people who are just one man shows or one woman shows, that they're self-employed people essentially then that's really an entrepreneurial company. And they said, "Well, what would thought be?" And I said, "Well, it's the essence of what we do at strategic coach, is that you no longer see yourself as an entrepreneurial individual out in the marketplace, but you see yourself as having a crucial skill that you're a member of a growing network of skills. I'm just one scale in a network of skills.
And I keep trying to refine just what it is that I do, and then I'm surrounded by an increasing number of whos, I'm not surrounded by an increasing number of what are housed I mean I'm actually surrounded by an increasing number of whos so it's a perfect, I mean, it corresponds perfectly with my experience of where I was 40 years ago and where I am today.
Dean: Yes. I think it's really something. And I think that what it's allowing is moving into the future, that it's becoming easier and easier to maintain ... get to that level faster, I guess. I mean, it's easier to find the whos on as needed basis in a way. Like you can tap into this, where it's almost like you could imagine running an organization or a business like a successful money-making venture that really is very lean and have a scalable outsourced workforce or analog doing to it.
Dan: Yeah. I have had a thought about that, because I just finished a very interesting book and we have a quarterly discussion group with going back 15 years with a group of strategic coach entrepreneurs in Toronto. The name of the book is The Revenge of the Analog, and it's showing that although, all of us are taking increased advantage of digital technology, at the same time, we're starting to draw lines in our lives about certain things that we'd like to keep in the analog framework because that has meaning.
And the one thing I noticed about digital is that it doesn't have much meaning. In other words, it because it's constantly changing, and that basically all the meaning of our life actually operates in the analog world, which we try to support as much as possible with the digital world. In other words, we try to make things faster, easier, cheaper and bigger in the digital world so that we can really cultivate and deepen and expand a certain kind of analog experience that we really love.
Dean: Yes. I think there's opportunity on both sides. This is what struck me, is that there's an opportunity for somebody who recognizes the collection of analog things and the group of ... excuse me, who's, required to bring something into existence, or to make something easy and creates the system that gathers them to make it available as a pushbutton. And I think of Uber as an example of something like that, where Uber is the micro transaction between somebody who wants to go somewhere, and somebody who has a vehicle to take them there, and the desire to take them there, and this interface of Uber connects those two in a micro transaction.
And the main thing with the 90-Minute Book as an example. Again, of somebody who wants to write a book and somebody like me who's put together a team and the algorithm or the process that makes that as easy as pushing a button. And so, I think that there's really great opportunities for creatives on both sides, that creating the algorithms and the collection, the interface to make something be to be a who, and then the entrepreneur who also is a creative, who can access the whos and create something realizing what you have available to you.
Like, if you look at the idea that ... if you have a menu, or if you're a creative, you've got some creative recipes or menu ideas, food items that you'd like show on Grubhub, to tap into a kitchen like this one that has those nine restaurants in it, that you could tap into, that as the execution of it. Or if you're a fashion designer to be able to tap into something and somebody like Matt company to take the ideas that you have, the designs, the marketing, all the stuff of getting to the point where people want to buy it, and then having all the analog stuff all the execution done by somebody else. So you've got opportunity on both sides.
Dan: Well, here's ... I'm bringing it back to the project that we're involved there that what you're putting in my mind here with this insight that you have, is that I probably, I'm so sensitive, and probably have been, really based on a lot of painful experience. Also some very pleasurable experience. Going back to my life, I'm very, very sensitive, that if it looks like I'm going to have to do some analog doing, I will procrastinate.
Dean: Yes. I have a tale for you for this week, yeah.
Dan: I mean, that's why I procrastinate because it looks like I'm gonna have to do some analog doing. And therefore, the whole notion of the procrastination priority is that the experience of procrastinating immediately is an indication that you're just about to commit yourself to a grueling period, analog of doing on your part where you may not even be good at it, but you're sort of the mostly committing yourself to it. And it's telling, you, "Step back." There's no argument with the thing that you're seeing needs to be done, but the way that you're seeing how it's going to be done is not good for you.
Dean: Yeah, I...
Dan: And that's why you're procrastinating. That's why you're procrastinating. You haven't thought it through to the point where you can identify the actual Who is the appropriate person to actually get the result that you're imagining in your mind.
Dean: It's really interesting because this week, a couple of weeks actually, I ... watching this weekend actually my new podcast called Listing Agent Lifestyle. And it's a podcast for my real estate agent, and it's talking about all of these things that I see how they all can be and work towards in favor of the real estate agents of the future, or the ability to really just be a real estate agent. And episode ... I've recorded episode one with one of our ... I just finished a four-year case study with a gentleman in Toronto, who has run our getting listings program. And had amazing results like an 11 times return on investment spent $50,000, made $543, 000, running this program over the last four years in the neighborhood in Scarborough.
We had a really great conversation like that episode was effortless. What I have been procrastinating and caught myself, and used the strategies that we share to turn around was that episode zero the introduction to this where kind of setting the tone for what this is just me. And I thought about you that it's me going off alone writing down the thought that set the stage to the stage for what the elements of the listing agent lifestyle are.
And I had this big thing my list, like what you got for me today, it's like record episode zero. Like that's the big noun of the day. Exactly, record episode zero, yeah. So I had over a period of time, I realized ... I read the brainstorm episode zero. And I did that and then, I used some 10 minute things to brainstorm the elements of it, and then ultimately I got everything else. I had all these conversations with my team to particularly just do it of my team to get the things set up in the background. Now we've got it. It's live on iTunes, everything's ready to go, and then I had to set a time of physical time to record episode zero at 2:00 p.m. today.
And so that's just right after I knew we would be doing this, and so I put a deadline on the thing. So I've done all the preparations and everything, to get it all ready, and then I'll record. And I know that now once it's in this orbit of ... it's out there, every other episode now will be interviews, will be conversations with other people. It is just a testament to the strategies that we talk about here on the joy of procrastination. It really have no recognized what's happening, and to be able to get myself to the point where I need to brainstorm this, and then set up the 10 minute blocks to train some further the elements of it. Now I've got everything ready, I'm right there, I can record, and it will be done.
Dan: That's really interesting. I just created a little project with Ari Meisel. He's great at his glam back to his original company, which was called Doing Less...
Dean: Less Doing, Less Doing.
Dan: Less Doing, Less Doing, That's right, Less Doing not Doing Less. Because Doing Les sounds like you're doing something more or less doing sounds like it's been removed. So I said, "I'd like to set up a project, and with some advanced 10 times people who have some big interesting projects, and what each of them will do, will commit to working with Ari, at Ari's fees, whatever Ari's fees are, then this is nothing on my part.
I have no financial stake in this at all, but I do have a collaborative stake in it. And what they will commit to, is that they have an exciting project that requires a lot of doing that I don't have the capability to, and I'll put the framework of this, and then impact filter, and send it off to Ari, and it'll all be identified, the 10 will be identified when they show up. It's one of the project that they're a member of the project.
But they will commit at each stage along the way as the project develops to use an impact on their to do it, and Ari will not respond to them unless it comes in a new impact filter form, where they're simply outlining in an Ari, with his networks and people who know how to get things done, and his capability of finding new people, the existing specialist so they have up to what the project requires. And we'll record this and I'll interview these people on what it was like just to refrain from trying to do it themselves or trying to do it inside their company. But just through the medium or the interface of the impact filter.
And getting the first 80% out there, and then as it becomes more precise, that they're getting the result they look for, they use additional impact filters to fascinate, but at all times, all they are doing is putting their thoughts in the impact filter and then having a conversation with Ari, or with whoever the specialist is that Ari ...
Dean: I have an idea here, because one of the things that I've been carrying through, is this idea of the transformation from being a self-milking cow to being supported with farmers, and doing only things that the cow can do, and we've talked a lot about that. But the idea, I came up with the acronym this week for what the cow says, moo, and M-O-O is one of my secret process is to maximize oral output, and realizing that thought mentation is the easiest thing to do right?
Dean: If you can moo ...
Dan: Well, yeah...
Dean: The cow says moo, and as you were describing that, what I just thought is that, I often resist doing impact filters, and I thought, "What is together with Ari set up a little training process to develop certified ...
Dan: impact filter? You could in a 30-minute conversation with an impact filter. The output of a fully thought out impact filter.
Dean: That's a fantastic idea.
Dan: Because I think that I'm not the only one that has resistance.
Dean: Impact filter reluctance? You have the impact filter reluctance.
Dan: Impact filter avoidance.
Dan: Yes well, first of all, impact filter reluctance, and then impact filter avoidance.
Dean: No, I love the outcome of the impact filter. I realize every time I've done one of the few times that I actually do them all under the supervision of being in a workshop, and having the peer pressure of everybody around me frantically writing with their pencils.
Dan: Yes, yes.
Dean: But, it's the key on task. And that, I think is a ... I had another project that I have...
Dan: You know that Dean Jackson has incredible impact shelter outcomes, of only he would himself. Actually learning the method, how far could he go.
Dean: Imagine if he applied himself.
Dan: Yes he has. That's it, only he applied himself.
Dean: But I thought, it's really...
Dan: This proves that early signs of doing reluctance are part of the DNA; it's D-N-A-D.
Dean: I agree with that 100%. I had another experience that would support that. Right now I'm working on a new project where there is a Home Loan Program here in the U.S. called the U-S-D-A Farmers Home Loan Program, and it's basically it's miss-named a little bit. But it allows people in lower populated areas to buy homes with zero down payment. And so it's a really great deal. And they can buy...
Dan: It's almost like Homesteading isn't it?
Dean: Well, that's exactly right. You could buy a home with zero...
Dan: I mean, Homesteading they give you a piece of land in that, in five years you can improve it, then the property is yours. But here, it's an existing, constructed property that you're able to gain ownership of.
Dean: Yeah, so I'm putting together a syndicated program for my realtors, that will be a lead generation program, and a book, and a book for first time buyers that explain the zero down-up program.
Dan: Now, are these existing properties, Dean?
Dean: They are, and could be new properties too, could be either way.
Dan: Okay, what is the intent behind this program as you understand it?
Dean: To encourage home ownership and to, I mean, originally, it was set up for lower population areas like to encourage people coming out to the country kind of thing, or to smaller towns, population-based. But 97% of the country qualifies. It wouldn't be in central Chicago sort of thing, but as you get to the outskirts of Chicago, you might find that there are more like a town like Winter Haven, even in Winter Haven there's not everywhere qualifies, but certain areas on the outskirts, which are still newer homes in subdivisions you can get with zero doubt.
So it's a wonderful program for ... and a little known, and a really great opportunity for real estate agents to generate leads and relationships with first time buyers. So I've been working with a writer, who I'm looking and kind of getting all of my doing skills together of working on this, and realizing that my best thing is in interesting conversation with this, rather than I don't want to have to edit or do anything. And I was looking at being able convey, this is where the most important thing is, is being able to clearly articulate what it is I'm looking for here, and what are the all outcome of the impact filter.
And so I got the idea of that I only now talk about this in real time, that it's not, "Okay Dean go off and come up with the idea here are articulated it." I realized that it might as well because it was going to take me just as much time. I might as well do it essentially conversationally. And that's what I ended up doing, and that led me to this thought of the impact filterer.
Dan: Yeah, Well, I think that's good. And for my own standpoint, I'd like to have it outside my company, like to have that stability outside my company. As a matter of fact, numbers of my company could use it in other words, I mean, there's a lot of team members of strategic coach for one reason or another. I have a requirement that if you go and have a meeting with an impact filter on what you want to talk about have the right 24 hours before the meeting or there's no meeting. I reciprocate by never calling the meeting unless I send an impact filter to set up the meeting.
What it does, is it guarantees about 10 times greater effectiveness with any meeting. That's because the clarity of thinking and there's a great concept with clear cuts measurement about what the result of the project is supposed to be, so that everybody gets on the same page. But I'm going to chat with Ari about this. And first of all, I'll do an impact filter and send it to Ari. So I'm really good. I mean, I created the tool for my own reasons.
Dean: Like that's what I was wondering, as I'm saying it to you, I wonder if you were to ... like I know for a fact that if were to sit down and have a 30 minute conversation with you to go through an impact filter, that we would come out with a really great impact filter.
Dean: And so you wonder like, who would you say aside from you is the number two impact filter ore in the world?
Dan: Well, that I know about. There may be many, many people who are really great at it, but I know it was Cathy David. I mean, maybe in my communication was to have a good at it. Now, I would not want Cathy time being sent on this, in other words her best area is responsible for roughly 70% of the cash flow strategic coach.
Dean: Oh, yeah, yeah. No, I just meant for somebody to model what she does. I was thinking about the next step down from you, is that you having to do this with Ari that somebody could create the...
Dan: No, no, no. I mean, just for collaboration, I would be up to it. I mean, I don't have any impact filter procrastination. It's kind of the form of communication that has really paid off. So it's huge for me that I'm never reluctant to do it because half hour from now, that is the breakthrough possible.
Dean: Could you imagine how great that would be if you dial 100 impact.
Dan: I buy into it. I have no doubt that this the great move with feasibility. I'll get on it right away. This is a great deal.
Dean: I love it.
Dan: Dean, you're breaking a little bit. I don't know if you moved or...
Dean: Yeah, I probably ... Is it better?
Dan: Yes, much better. It's a just little lack of phone capability there.
Dean: You just got so excited.
Dan: Yeah, I was just really excited there for a moment. But that's a terrific. The interesting same thing as that we've just talked about this for about 10 or 15 minutes. You had me at hello and that's what, I mean, the moment that ... I appreciated all the extra context to it, but I got the point immediately. But, which proves the power of conversation.
Dean: With the right who.
Dan: With the right who. The right conversation with the right who about the right project is really a thing here. This is ... let me ask you a question because you're out there in the marketing world, the digital marketing world, and all this talk about artificial intelligence replacing human intelligence, I don't think we've ever talked about this. But if conversation is the trigger for new things, then what you're all talk about this message that there's going to be robots and artificial intelligence replacing human beings, and I don't know if any of the artificial intelligence units, or the robots are going to be capable of a conversation at the level that we're indulging at it.
Dean: Not in the foreseeable future, I don't think. And I think that that's where ... you can almost take comfort that the Peter Diamandis shared about Watson the chess players, that when Watson as the deep blue or the whatever chess playing computer was beat the world champion, that would have led you to think that no chess player would ever be an artificial intelligence, but the highest rated chess players now are what Peter told me are called Sun towers, which are combination of a chess master empowered with an artificial intelligence, so that you can see that thinking, see those options, but then override and ultimately make the decision. And there's something that I think that is going to be the power of position in the next 25 years here, as we're looking through ... who knows what's going to happen after that. But let's focus on this 25 because that's the game we're playing right now.
Dan: It's really interesting this Thursday, we're dating ourselves a little bit, but it is the 30th of November in 2017. We're having our first use of the loads tone platform that Stephen Walter created. So this is for coach. And I think we have about 1200 hundred people who signed up for Thursday evening. By the time people ... when do things go live? Right away?
Dean: This will go ... Yeah, I imagine it will. Yeah, I don't know exactly what day but certainly this week yeah.
Dan: Or next week, so it's current, what I'm talking about is current. And it's a fabulous platform that Stephen has create, because what we did is we gave his team our contact list, and they send out requests that people would answer a surveys about ... and these are all strategic coach people. So they're either current clients, or they have been in coach at one point. And what the most pressing issues as they as entrepreneurs exactly at this time right now in 2017. What are the issues that they're grappling with, that they would like conversation rounding clarification? And about 750, we got 750 replies and this was all processed through artificial intelligence.
And it created, essentially 100 page report on all the issues, and this was the data analytics, that's the name they get to it. And from that, we actually created the program that we're going to put on Thursday night. I'm the master of ceremonies and Shannon Walters is going to be with me too. And then we have Dean Grads CLC, we have Cameron Harold, we have Noah Cutts, and we have Steve Crang who are going to be panelists on this.
And why the reason we chose them is they have tremendous experience with fairly large teams, and we wanted to have someone who are dealing with a lot of team-based issues right now. But the three things that came out of it are, first of all, how do I handle the whole question of team work? How do I think about teamwork? How do I put teamwork in place? How do I take maximum advantage of team work? That was number one.
Number two was the human touch. How in a world of growing technology, how do we maintain the human touch in everything we do both, back stage and front stage? And the third one was, how do we actually take advantage of the technologies that are really useful for us?
But that came out of that ... We were being sort of central like in the way we we're doing this because where we couldn't have crunched that information in a year, and a guy crunched that in less than an hour. Anyway, that's ... it's a really interesting thought about this. And when I first went to Silicon Valley, this would be now ... it goes back about almost, well it's 2011, I went to Silicon Valley for the first weekend conference that Peter Diamandis was putting on, and he has his friend and partner Ray Kurzweil, who's the head of ... I think he's head of Google.
And they were talking about those things, and who was be talking about ... I have the tone in humanities is going to become obsolescent. And I just wrote something down on a sheet of paper, and I've been playing with this thought for a long time. And it's that humanity is always and probably bigger than anything that you managed to create, that was the solvency’s law. Humanity is always infinitely bigger than anything that humanity creates. In other words, artificial intelligence is just part of the expansion of humanity. Robots are just part of the expansion of humanity. Those things are not a replacement for humanity, they're just an expansion of humanity, probably dealing with the exact issues that this conversation is about, as we're carrying out new kinds of who’s that we can delegate things to.
Dean: That is, and how to ... I think that it's almost like what I look at the 90-Minute Book team as an example of this, and Uber and all these things as like, you could say that those are Stan tower type of teams. It's a collection of both people and technologies that come together to produce a result called "help an entrepreneur create a book in 90 minutes of their time."
Dean: And to what extent some of it can be done...
Dan: Yeah, and the thing is that Dean Jackson hasn't gotten replaced in any of this. Dean Jackson just gets to play part of this...
Dean: I get standard, yeah.
Dan: I can understand it.
Dean: Part of this, yeah.
Dan: Where he sat at best, praise, fascinate and motivated all the time.
Dean: I just get to point to the button and say, "Push that button right there." Watch what happens. Before you all write a book, push that button.
Dan: Yeah, you're fully developed Mickey Mouse in the Sorcerer's Apprentice. Mickey didn't get the whole lesson. That's still one of my favorite animated thing that ever we're seeing. He doesn't want to go and fill up water buckets and bring them back and fill up the system. So he looks in the sorcerer's magic book, figures out a spell, and he teaches the groom how to pick up, but he can't turn it off. He learns how to turn it on, but he doesn't learn how to turn it off. And. It's really very, very prescient, the whole thing. The sorcerer has to come back clean up the mess and chastise him for playing around with magic when he's stupid.
Dean: That is funny, wow. I don't remember that.
Dan: Yeah, that goes in the Fantasia, it's in the movie Fantasia. It's just an episode of longer film, but it's called Fantasia. It's Mickey Mouse, and it's called The Sorcerer's Apprentice. It could be on You Tube, I mean, you can watch it five minutes, five minutes.
Dean: I'm going to watch it.
Dan: But just watch the whole thing and get the message. It's a really ... this was created in 1950s, 1960s, you know what I mean? Anyway, what are your new thoughts as result of talking about this idea of yours?
Dean: Well, I'm very excited about the. Reception to the impact filterer idea. That's, I think that could be a great thing. And this realization...
Dan: Well, it fits in with Ari's philosophy too. I mean, it fits in perfectly with what it's all about.
Dean: Yeah. And I think it totally fits with my desire to just moo, to maximize oral outlet. That's the job of an entrepreneurial coward of moo, the maximum oral outlet, because once you get oral outlet, it's digitized now. Now it's audio, it can be transcribed, it can be edited, it can be turned into so many other things, deliver the Cheese, yogurt.
Dan: Okay, look at all the way we waste children's time when we should be teaching them the main things.
Dean: I think you're absolutely right. I think you're absolutely right.
Dan: Actionize oral outlet.
Dan: Well, I got a lot out of this, obviously one oral practical thing from the impact filters, that's a real ... Yeah, I'll be on that one really fast and impact filter will go out to Ari within the next day. And really love the whole direction that you're going with this. What is the proper use of the analog world? What is the proper use of the digital world? I think that's a tremendous model.
Dean: Yeah, I see that everybody embraces and wants to be part of the digital world, because it's magic. It's the fastest thing. Like everybody wants to push a button and have a car arrive at their feet in three minutes.
Dan: In minutes, yeah. But on the other hand, our meaning and purpose is in the analog world. The things that we love the most, the things that mean the most to us is in the analog world. So we use the power of the one to protect the purpose of the other.
Dean: The joy. I think that would be an interesting thing is for a discussion, next time is that the joy is in the analog world in most cases, yeah. I always enjoy our conversations.
Dan: That's a terrific session, terrific session. Thanks a lot Dean.
Dean: Okay. I'll talk to you next time, bye.