Ep034: Harnessing the WHO

Join Dean and Dan as they follow up with some recent examples of the right WHO leveraging and amplifying the outcomes of the last few weeks.



Transcript: The Joy of Procrastination Ep034

Dean: Mr. Sullivan.

Dan: Ah Mr. Jackson, long time.

Dean: I know, it really has been, hasn't it?

Dan: Yeah.

Dean: Here we are.

Dan: At Abundance 360 and then I had a wonderful week in Los Angeles where the temperature was 75 to 80 for five days in a row.

Dean: Oh perfect.

Dan: Right on the beach at Santa Monica, that was terrific.

Dean: I love that. Well, welcome back. Everything is right in the world now. We're back, I'm in California and you're in Los Angeles.

Dean: No. I'm in Del Mar right now.

Dan: Del Mar. Yes. At the end, at the end?

Dean: I am at LaBerge. Yes, which is-

Dan: Beautiful.

Dean: Yes.

Dan: So there.

Dean: We've got a lot to catch up on.

Dan: Well I'm just constantly being impressed with the impact that the concept of Who, Not How has on entrepreneur's minds. Even just telling them the first time and just sketching out the fork in the road. When you get an ambition to do something bigger and better, it makes all the difference in the world whether you ask the question, how am I going to do this? Or who is going to either do it for me or help me do it?

Dean: Yes. That's so powerful. I've had so many great experiences, just even in the last little while here to reinforce that, that keeps me encouraged. That the more I ask that question, the better off I am. I'll give you the perfect example, that I'm realizing now that as I've been ... I want to say that all the things that we've been working on, all the ways that we've been embracing procrastination and using it as a super power, all of those things have led to just a tremendous increase in output and productivity, on my side for sure. As that's happening is what I'm realizing is that as that momentum builds up, the actual time that I have available to do any kind of how stuff is actually less and less, so it becomes even more important that I'm only focused on speaking to the right who.

I had a really neat experience, I've been doing my More Cheese, Less Whiskers podcast for some time. Last year was a model where I set it up so that for the full year, three emails went out every single week. We did a podcast every single week. All I did was just talk for that one hour of the podcast, every other element of it was done. Now I'm modeling that again this year with a new podcast for our real estate agents called Listing Agent Lifestyle and I'm modeling this same exact process. It's already the momentum of it is just like it was so much faster to get this one into momentum because I already know the moves, I already know the moves to get it to that point. I wasn't figuring it out. It's like, once you know the path, it's easy to take that next step.

One of the things that we were doing though is launching ... I have a DVD and a book I did as part of it called Listing Agent Lifestyle and I've been running Facebook ads to generate new leads for it. Instead of going down the path of, okay, I need to set up these ads or I need to figure out what I'm going to say. I've been experimenting with how little can I actually do to explain this to the right who and have it all done. I'm just fortunate, there's a guy that has done some work for me before who lives in Winter Haven, but he runs the digital team for the big Publix, the big supermarket chain that's all over the Southeast.

Dan: Yes. Florida.

Dean: They spend millions and millions of dollars a year on Facebook and digital advertising. So some of the things he has learned and knows are just tremendous. It just turns out that his wife is a digital marketing manager type of person. She has been able to execute some of the stuff for me. I found a who, who actually brought another who with him, in her being able to execute the program. The big when was that I was able to literally draw on the back of a ... I don't want to say a napkin, on the back of a notepad, it was in South Beach at the Edition Hotel. I wrote on the back, I just drew the picture of what I wanted the ad to say and I took a picture of it and texted it to him. He set up everything about it and we're generating hundreds of leads a week from just from me taking a picture and sending it to the right who.

Dan: Yeah, I'm revisiting your early life school teacher, as you're talking about this. I'm going to make an adjustment to her comments on your report card.

Dean: Okay.

Dan: That is that Dean seems to do very easily anything he sets his mind to and all he needs is to find other people who will apply themselves to his goals and he'll be successful at an exponential rate-

Dean: You are absolutely right. It took me 45 years to figure that out from when she first wrote that on my report card, or 43 years or whatever.

Dan: All he needs to do is find the who that will actually apply themselves to Dean's goals and he's set for life.

Dean: Can you imagine Dan, just going through, we're so wired. What you're saying is so absolutely true, but nobody would accept that, that is true. That it would feel like you're copping out or whatever-

Dan: Cheating.

Dean: Cheating, that's exactly it.

Dan: Cheating, cheating, cheating, you're a cheater.

Dean: Yeah. Yeah.

Dan: That's the outrage about you Dean Jackson is that you're actually a cheater.

Dean: I'm a cheater.

Dan: You're a cheater. You're a cheesy cheater.

Dean: That's funny.

Dan: I've got a couple additional thoughts to you. One of them is of course Yogi Berra, the great American philosopher, Yogi Berra.

Dean: I love him.

Dan: This is his ... There's an amazing quote and I'd never seen it before, but it is attributed to him. He says, "In theory, theory and practice are the same, but in practice they're very different."

Dean: "In theory, theory and practice are the same, but in practice they're very different." Wow, that's-

Dan: Let's apply this to Who, Not How. Here's the thing that when you see that future bigger and better, you're seeing theory and practice as the same thing.

Dean: Yes.

Dan: But, when you actually tried to do it, which is the practice, you find out that they're very different, they're very different from each other.

Dean: Ooh. That's like where we talking about unfortunately the actually doing it is linear and analog, real time.

Dan: Yeah, here's the insight that I get from this is that it's necessary to see our ambitions as a unified complete goal. In other words you look six months down the road, you've got a bigger and better result. In order for that to be emotionally compelling to you, you have to see it as a whole thing. What that does then is it convinces you, that you're the only one who can actually do it, because there's a unique vision. As a matter of fact there's almost this temptation not to tell other people about it because they might steal your idea. In other words, they might go for the same thing and beat you to it. That's one aspect of it. Going back to your early school teacher, her job in life and every teacher you have regardless of what level of education was to make you a good how person. That you could how to the degree that you would get good grades and you would pass exams such that you could move on to the next level of how-ing.

Dean: How-ing and doing.

Dan: Yeah. How-ing and doing. First of all the teachers you had weren't good at who-ing.

Dean: No.

Dan: They were only good at how-ing. All teachers I would say for the most part in the entire educational system, until you get some superstars at the university level are totally committed how-ers. It's even more important to them, that you actually do things exactly the way they tell you to do them, rather than the actual result. The actual result they are more committed to the actual means of getting something done than they are to the actual result.

Dean: I agree with that.

Dan: You can grade people on faithfully fulfilling the method more than you can what they're going to do with it when they're finished with it. To go back to Yogi Berra's thing. I think in the academic world theory and practice are the same because they're really in the business of teaching theories of how the world works. They're not actually teaching you effective ways of practice to get things done, but the moment you moved into the world of practice, then you begin to realize, that you're not the person to actually do the doing. It makes much more sense to talk to someone who's in charge of Facebook ads for a large corporation and is married to someone who does this all the time because they're just really great at practice.

Dean: They know exactly what to do. I look at what's going on because I get the reports and I see the things, just the velocity that things get into action. We go from the idea on the back of a notepad, taking a picture of it and sending it to them. We go from that to literally within 24 hours starting, 100 leads have come in.

Dan: Yeah, that's really fascinating to me.

Dean: Yeah, the other thing. I'm not sure how this relates, but Babs and I have been watching a series on Netflix on the capturing of the Unibomber. I don't know if you remember the Unibomber?

Dan: I do.

Dean: Ted Kaczynski.

Dan: Ted Kaczynski for the longest time, I've been playing around with an idea that relates to the difference between our brain and our mind. What I mean by this is I'm going to call our brain by the hardware that we're going with. You're born with a certain hardware for thinking. Thinking things through, solving problems, and conceptualizing things. If I look back over my life, I think I'm still using the brain I was born with. I don't know if it's improved or not, but it's what I had to play with when I was born. I can't say that there's been a significant improvement in my brain, but where there has been a significant improvement is in my mind and I describe my mind as using my brain to connect with other people's brains.

Dean: That makes sense.

Dan: You can improve that. You can improve that exponentially throughout your life. What I would say-

Dean: You're connecting with other people's brains or their minds?

Dan: Well, their brains and their minds because you've got to appeal to their brain. You're making use, you're being given permission to enter into another person's ... You have to attract them through the brain, but then the mind, maybe it is mind that you're actually using other people's minds. I'll clarify that. Your improvement of your mind throughout life is the ability that you have to cooperate with other people's minds in the world. Just to use the Facebook ad capabilities, they have long before you met them spent years, maybe decades developing their minds in the area of marketing and when Facebook came along, they included Facebook as part of their minds.

Dean: Yes. Yes.

Dan: This is a readymade capability that you have not had to spend any time whatsoever. You haven't had to spend any time and all you have to do is interest them in collaborating with you.

Dean: I like where this is going. You think about it, the brain is like hardware, your mind is the software, I guess.

Dan: The reason I'm telling you, the reason I'm saying this similar Ted Kaczynski who is the Unibomber had a brain, which is greater than my brain. I'm just doing that as I know my what my IQ score and his IQ score was 167 I think when they finally analyzed it. It's significantly greater than my IQ and I was tested about 30, 40 years ago. But he had no ability to create a mind outside of him. He couldn't connect with other people. His failure to connect with other people made him extraordinarily angry and vengeful at a world that would not connect with him. He had to get their attention and he did it with bombs.

He would send bombs through the mail. Then he would get publicity and now he was being recognized. He had no mind. He had a huge brain, but he had no mind. I noticed this in looking at the world. I read about people who are really successful. My feeling is that they've got a brain that's good enough, but where they're really masters is that they keep expanding their mind outward in greater cooperation with other people's minds who are also in the business of expanding their minds.

Dean: I like where this is going. I've seen so many different conversations about that. Definitely the two divisions, like you understand knowing something and doing it or taking action or holding yourself to something is very different. The will and the execution. I've heard it described as our brain is wired, including the subconscious that is going to go down a path. This is where you talk about it as willpower too. The brain is the elephant that's moving down the path on a macro level.

It knows where it's headed in the big directions of seeking pleasure, avoiding pain, conserving energy and reproducing. Those are the big primary directives. Then our mind is almost like the monkey riding on top of the elephant. We get to direct it. As long as it's going generally in the same direction as what the elephant is okay with, it's fine. But as soon as it veers off that path, the elephant is what's going to win. I wonder what that, even though you think about that. If my mind, it's a really interesting-

Dan: But in my world it's a constantly increasing number of monkeys who are directing their elephants to cooperate with the other elephants.

Dean: Right.

Dan: I'm talking about smart monkeys here. I'm talking about smart monkeys here. Smart monkeys and well trained elephants. Screw this single elephant deal lets-

Dean: I feel like you and I right here, I feel like there's a moment that's happening right now, that might be like when the monkey first discovered that it could bang the coconut against the rock and split it. We're saying that we don't have to online dating the work, we can find somebody else who can do it. I think we're in that-

Dan: Yeah, the thing is, is just giving ourselves permission to actually think this way because I can think back. Of all sorts of little reports from the adult world when I was a child and then other worlds. You can't just do things the way that you want to do them. That was a directive and people get that. They say, "Well that's right. You can't just do things the way you want them." I said, "Wait a minute. Wait a minute. Wait a minute. Why can't I do things just the way I want them?" As long as I'm willing to get outside myself and see what other people want to do and see if we can create teamwork here. By helping them, they'll help me. That's a departure from my whole family culture. It's a departure from the small town that I grew up in. It's a small town from the educational system I grew up in. It's a departure from my early employment. My early employment-

Dean: Let's face it Dan, it's a departure from society. It really is. There's no way around it.

Dan: It's not having life just the way I wanted at the expense of other people. It's actually having things the way I wanted as the profit of other people. In other words. I'm not taking away, I'm actually adding something to other people's lives. I'm making life better for other people through this process. For my whole experience of you, you're doing exactly the same thing.

Dean: Well I think that's ... As we see it now that we were talking about this idea of Cloudlandia. The whole connected world here. That's really a society for minds. It's really truly where our minds can exist and connect and collaborate in a way that is multiplied compared to what we can do on the mainland.

Dan: Yeah, it's really interesting and having just spent three days at Abundance 360. When I go to Abundance 360 and hear about all the technological experimentation and innovation now that's going on. It's very definitely a fire hose experience because Peter Diamandis who's the mastermind of Abundance 360. He scouts the world. Day in, day out. For roughly 362 days he's going around the world and he's collecting examples of technological breakthroughs. Then he's compiling them and organizing them and then presenting them over a three day period in Beverly Hills. I sit there and I say, "If I come out of this with one new idea of doing something faster, easier, cheaper, and bigger it's been worth the three days."

I don't have to know about all these technologies, but there's an essential thought that's developing because of all these technologies that I want to get my mind around or my brain around so that I can then extend my mind over the next year because I've got a better idea. The two things really landed home for me, one is the whole section on longevity where the improvements, the promised improvements are coming fast and furious. The other one is the Blockchain and cryptocurrency. Which in order to meet, grasp what's going on there I go back to F.A.A. Hayek's description of capitalism and that it's an ever expanding system of increased cooperation among strangers. To us our brain, mind saying what capitalism is the endless expansion of usefulness of other minds to yourself. The greater usefulness of your mind to other people's minds.

Dean: That was so great.

Dan: The Blockchain for me is exponential trust. Basically it's a system of exponential trust that as it relates to trust and results. There's a way of guaranteeing that if somebody said a result actually happened. The Blockchain guarantees you that the information on that is instantaneously available to you and also it's verifiable. In other words if a check was put into the Blockchain-

Dean: That's true.

Dan: In California two minutes ago, I have total verification that that's true. There's not a two or three day delay with a payment going through three or four other people.

Dean: No middle man.

Dan: No middle man and that's what I'm seeing happening. I think that the Blockchain is actually the technological underpinning of the expansion of the cooperation of minds in the world. That's my take on it. That's my take.

Dean: That's something. Yeah, because you see that. Everybody has been ultimately focused on Bitcoin as the story of it. The underlying hero is Blockchain. That's going to be the ultimate, that's the game changer.

Dan: Yeah, and the way that I approach it of saying, "Well what in the world already looks like Blockchain?" It's the ATM network that I've been using for 25, 30 years with ATM. When you and I both go to Europe, you go to Australia, you have no qualms whatsoever about taking your card and sticking it in some machine, punching in your numbers and having total confidence that the amount of money that you wanted actually comes out in a matter figure out seconds. The other thing is you get a receipt that says how much you still have in your account and it's absolutely okay with you.

Dean: Accurate.

Dan: Yeah, it's accurate. Not only that, I've never been short changed when the cash comes out, I count the bills. Never in 25 years have I been short changed. My receipt information has always been absolutely accurate and the machine gave me my card back. I'm saying, my feeling is that the Blockchain is just this to an exponential level. It's the ATM experience to an exponential level about all transactions in the world, not just these particular cash transactions.

Dean: What do you think will be the first practical use that you will experience of the Blockchain?

Dan: Well, my feeling is that entrepreneurs are going to go for this faster than the general public.

Dean: Yes.

Dan: The reason is the certainty of transaction is really crucial. You and I both have the experience of people signing up for things, signing up for the Breakthrough Blueprint or signing up for one of my coach programs. There's a little bit of uncertainty in the sign up rate. The application came through, did the deposit come through? Yeah, the deposit came through, but it came through in a check form. Is the check legitimate? Or they give you a credit card number and the credit card number, we have to check to see if the credit card is actually there.

Especially when you're moving from one country to the other, there's a delay and often times there's a rejections that takes place for one reason or another. Sometimes having to do with the individual themselves or incompatibility between banking systems and everything else. My feeling was we are on the Blockchain. Everybody signing up for the Strategic Coach, that's instantaneous. When they sign up it's instantaneous and there's complete verification and there's complete certainty. I think that's what I see.

Dean: I wonder, how do you think that will change credit? Or will it change credit?

Dan: Well, I think it changes credibility, you either have it or you don't have it. In other words in the moment, you're either who you are. You're either who you say you are or you're absolutely not who you say you are. It's not a degree of gray. It's black and white.

Dean: Yes. Just wondering about the whole ... Because I think all of a sudden I look at things. How is this going to change for entrepreneurs? I could see it definitely having an impact in the real estate world, especially in title transfer and chains of title and all that kind of stuff. That certainty, perhaps even ... I think it's going to maybe have a pretty big impact on mortgages, on credit history.

Dan: Here's one right here. You're 100 times more familiar with this and knowledgeable about it than I am, but it's the inspection of houses. In other words you'll put down a down payment on a house, which secures it. Secures the transaction for you, but then it's pending an inspection of the house. That can take days.

Dean: Yes.

Dan: Depending upon the availability of a qualified inspector and issuing their reports and everything like that, what I see that this will encourage is that you don't put your house on the market until you already have an inspection. That's verified inspection of the house, that the house that you're selling to the public has been pre-inspected as part of the Blockchain. You're not just selling the house, you're selling the verification that the house somebody thinks that they're buying is actually the house. There are no problems with it, there are no electrical problems, no plumbing problems, no heating problems and everything else. It's been pre-inspected.

Dean: That's interesting because I have a good friend here in Florida who's going down that exact path. He's created a company called Certified PreOwned Home and it's exactly that, that model.

Dan: Yeah, see he's setting himself up totally to be on the Blockchain.

Dean: Yes.

Dan: The people who use his services are setting themselves up to be on the ... My feeling is the Blockchain is the technological result of a global wish.

Dean: Ah. The global wish for I just wish I could trust everybody.

Dan: I wish I could trust everybody that I wanted to deal with.

Dean: Yeah, certainly.

Dan: Yeah, I don't have to deal with everybody, but the people I want to deal with I want 100% trust. I want 100% trust. Now, back to the who versus how model that now has overtaken the procrastination model because I think this is the child we produced, Dean.

Dean: Yes. Yeah. Oh, that's funny.

Dan: Yeah, yeah, it's a precocious child. It's a very precocious child.

Dean: Yeah, really, that's true.

Dan: I'm going to ask you this question because we're approaching two years of doing the, within five months or so, we're approaching two years of doing the Joy of Procrastination. How has your, what I would say, your alertness and your curiosity about how other people's capabilities been heightened as you move from the world of how-ing, yourself doing the how-ing to other people doing the how-ing. What's happened to your thinking there?

Dean: What I think has been very clear, for me, is my ... What I'm ... Getting rid of any of that how-ing myself. I'm hypervigilant now for looking for people who are whos. It would just be a dream come true for them to know, to do what they do. Somehow I've got three different writers that I work with that are working on different projects and it's all derivatives of things that I say. I realize that importance of, that there's nothing more valuable in my part than the conversation and recording it, because only when you record it does it become a digital asset.

Now all the things that come along with that are opened up when I've got the right team of who’s who can do things. I overlay the whos with the profit activators, really is what it comes down to. In the before unit, the who’s are people who can get traffic to our offers so that people will engage their mind with my mind by opting in and leaving their name, and their email address. That's the outcome that we want, and I have a whole set of whos that, that's all they do. Then who would like to engage with the people who engage with us and engage in dialogue, conversations and show them all the ways that we can make their life easier. Where we can be a who for people.

It's almost been on those two things Dan, it's creating something. I really, I think it fits in this idea of what Peter Diamandis would call interface moments. I look at it that an outcome that's multiple step or complicated that somebody would have to know how to create or learn how to create if I can create the algorithm for creating that result and package a technology combined with whos who can do something to offer the outcome. That's really where ... I see that as an amazing thing.

Dan: Yeah. See the interesting thing is I would say that as much as you've achieved in the last year and a half. Let's say year, and a half since we've been involved in this thinking process, you're at the very, very beginning of the exponential curve.

Dean: I agree with you.

Dan: With how far this cooperation, this endless expansion of your who system is exponential.

Dean: I don't remember Dan whether we were having a private conversation or whether we were on a podcast where you were talking about this idea of 100 times.

Dan: Yeah, it was actually the last workshop, I think it was the last podcast because this has become my defining challenge or clarifier for the Game Changing program. I say, "Okay, you've got a fabulous company of 10 times capability. All the people that I'm dealing with as prospects for the Game Changer program, if I took them and compared them to the results of the industry that they actually come out of. They're 10 times greater than the average in just a glimpse of what they've already achieved and then they have capabilities that would take them 10 times again over a period of years. Whatever their goal is for that.

I said, "Maybe you want to just slightly shift gears here. You've got this capability and I want you now to consider you and your entire organization as a single capability. I want you to think about this as now that you can answer into getting where you can in fact go 100 times beyond where you are right now, but your life doesn't get any more complicated." The level of simplicity that you have right now in your company, that never gets more complicated. If you tried to go 100 times by taking the how route, your life would become very, very complicated and less pleasant than it is right now.

Dean: Yes. I get it.

Dan: Now, shift gears and say, "Okay, let's go outside of my company and find another capability out in the world and probably in the person of another entrepreneur with a 10 times company." Talk to them about the 100 times goal. You've identified this individual because there's something missing. If you're not the person to do the how, then what does the who look like? Knowing first of all 100 times, and then saying, "Who is the who that I'm missing to actually have the how to get me to 100 times with me staying just as simple as I am right now?" That shows up, and then is the person interested?

Would they be excited about it? It can't be about money because both of you already know how to make money. Dean, if you never expanded your teamwork for the rest of your life. You've got more than enough money and you know how to make money for the rest of your life. That would be true for me, that would be true for all the people who are in the 10 Times program, and certainly the ones who have signed up for the Game Changer. It's not about money anymore, money is going to come, just through the natural growth. It's intriguing to you. It's exciting to you, it's engaging to you. Your whole interest level in a higher game has just been taken to another level. That's really what it's about.

Dean: Yeah, that's been rolling around in my mind since last we spoke about it. You realize that, that's where when it really comes down to it, the two things that are the very highest value things that I do are thinking and talking. Thinking and being in conversation, those two things are. Sharing my thinking with the right who. It's really about just raising the level of the whos that I talk about. You said it, it's kind of an interesting thing. There's really something, if you really thought about what you know or what I know, what anyone knows listening. If the right who knew what you know, it could have a big, big impact on them and the world. That's the reality. It's really, it's fascinating to me how just one little mind shift.

Dan: I'll give you a good example. I'll give you a really good example of that and it's the collaboration between Peter Diamandis and me. I got really hooked on the idea that technology was changing the whole world in the early 1970s when the word microchip for the first time was being used. It was around 73. I'm a big reader of the Daily News and everything. It was right around 73 that you moved from it being called an integrated circuit, which really doesn't have that much marketing value, to a microchip. Microchip's got a lot of ... People can feel very confident about using the word microchip, even though they're completely ignorant about how it works.

Dean: Yes.

Dan: That's the importance for communication is that you can confidently talk about that which you're ignorant about. I got 73/74 the whole ... I got the feeling that one huge couple hundred year, 500 year Monopoly game is ending and all the pieces are going back into the box, and it's now an entrepreneur's game. How can you take the pieces from the former game and create new games out of them? That's what gives me enormous sense that I had a role in this, not that I was a technological innovator, but that I was a coach who could help simplify things that might overwhelm and confuse them and complicate their lives and keep them real simple. That gave birth to my Strategic Coach, it became the Strategic Coach.

In the back of my mind I said, "I want to bring knowledge of technology and technological change and technological breakthroughs into the Strategic Coach, but I have no capability of doing that because I'm not knowledgeable enough about it." It's not why people are signing up for the Strategic Coach program. If I made technology the basis for it, one is I don't have the credibility and the knowledge to do that. I floated along in the 70s and the 80s and the 90s and the 2000s arrived where I'm reading about technology, I'm keeping it in mind, but I made no attempt to bring it into Strategic Coach. Then Joe Polish introduces me to Peter Diamandis and I get the book Abundance and I said, "This is my collaborator, right here." He's out there every day and he's knowledgeable about this stuff.

Now what do I have that would be valuable to him and the value for 35 years? I know how to structure knowledge in a workshop form into a process form. I also have a marketing organization that can put butts in seats. What if we create combining his knowledge of the technological world and my ability of how you create learning structures and learning experiences and how you fill a room? We'll put them together and we'll create a new thing called Abundance 360 that those Strategic Coach clients who are intensely interested in this opportunity once a year to go off and that's the collaboration. We just finished our sixth year and it's going like gangbusters. Hello.

Dean: Oh sorry. Are you there?

Dan: Yeah.

Dean: Are you there?

Dan: I am here, yeah.

Dean: It's such a great example of that kind of collaboration.

Dan: Yeah.

Dean: Because he's not organized around being able to pull off events like that.

Dan: No.

Dean: Like the way you are, which ... This now has become an amazing thing.

Dan: Yeah, and for me it's not even about the money. We get people every year. We meet people at the conference who never knew about Strategic Coach and they sign up for Strategic Coach and everything like that. There's going to be a lot of money in it, we're both committed to 25 years. There's going to be a lot of money, but I don't depend on that for my money future.

Dean: Right. Exactly.

Dan: It's given me a capability that I can bring to all of my technology interested clients in Strategic Coach so that they have a structure annual upgrade to their understanding of what's happening in the world. That's a great capability for me to have. All it required was a collaboration with someone like Peter.

Dean: I love it. That's why I'm so thrilled about the Game Changer program, even just that mindset.

Dan: Well, I've got an update on that too. At Abundance there were nine Game Changer sign ups, these are people who are coming for the first Game Changer workshop who were available, there were more than that at the conference, but they were otherwise engaged. On one of the days for lunch, we got a private dining room in one of the hotels, restaurants and we had nine of them there. We had the model of one plus one equals three, it's the three arrows.

You have your arrow, and then you have the 100 times vision and then you have the other person's 10 times capability. I simply had each person go around and describe their Game Changer project and cooperation using that model. Everybody in the room instantly understood what everybody else in the room was doing, even though nobody was doing the same thing, they were from completely different industries. Then people said, "Oh, I know somebody you should talk to. Do you know about this?" The whole room went crazy. It was like being inside an expanding mind.

Dean: That's so good.

Dan: It was amazing. It was one hour, the workshop is eight hours, but this was just one hour with nine people. Everybody knew what the game was about instantaneously. I really feel, I was telling Babs, "I haven't felt this level of excitement since I created the Strategy Circle back in 1982, because I felt that I had created water the first time. I realize that you can be incredibly valuable, you can get a big check. The check is instantaneous, you don't have to do any homework, you don't have to do any research. You just have to show up with a structure in your mind and everything. I feel the same way. For the first time, this is 35 years ago. This is the first time I've had that same feeling that I had in 1982 seeing what the Game Changer is going to do. Everybody afterwards came up to me and said, "That was mind boggling what we accomplished in one hour.

Dean: Yeah. Gary Clabin was telling me a little bit about it. He was at my Breakthrough Blueprint.

Dan: Oh yeah. He told me. Yeah, so I'm very excited.

Dean: I haven't been excited since you created the 10 Times program.

Dan: Which was interesting enough to get you back.

Dean: Yes. Exactly. That's exactly it. It was the perfect thing.

Dan: Where have we traveled today? Wow. I think when I was thinking about adding on to what you were saying about the microchip. I think that the microchip has really now ... All those years that you were focused on it from the 70s, 80's and into the 90's. Where if we take that Abundance track, would be the deceptive years and the disruptive years? Now we're firmly entrenched that it's evolved beyond the microchip now to really the Cloud, the whole storage system.

Dean: It was dematerialized, we've mentioned. We've dematerialized.

Dan: Yeah.

Dean: That's exactly what it is and I think that now I get that feeling, like you're talking about for that, that this is really ... You wonder now, how does that, I think what the Cloud is really disrupting is going to be the mainland. I think that's really the thing that it's deceptive in a way now that there's ... A lot of this and maybe you can say it's disruptive, but I think we're actually starting a new set of the six Ds here with the migration of society to really being just a collection of collaborative minds.

Dan: Yeah, it's really interesting to me, my feeling is that the robots aren't going to know what hit them.

Dean: The robots aren't going to know what hit them. That is brilliantly, that is just cryptic enough to...

Dan: Yeah. All this talk about the robots taking over, I said the people that are talking about that like that are like the janitors who are cleaning up after the circus has left town. It's the day after the circus has left town. They're looking at elephant manure, they're trying to describe the experience that happened based on elephant manure.

Dean: Oh God, that's so funny.

Dan: I didn't even think about it. They're talking about, "Well this is we're going to be in danger here, and we're going to be in danger there." I said, Gee it's like you don't have any comprehension of what a world of expanding minds can really do. All you have to do is be freed up from the how. That the world now technologically is going to provide unlimited amounts of how for people.

Dean: Yes.

Dan: But if you try to compete. If you tried to compete with this technological how you're going to be unemployed.

Dean: I think you're absolutely right, but that's the beauty of it. That whoever you are you can literally tap into and ... There's never been a better time to just do the micro thing that you really know how to do to tap into it.

Dan: Yeah and you've got to ... I think that the thing here is it's my whole thing is that the skills that get you out of Egypt aren't the ones that get you into the Promised Land. I think getting out of Egypt was a how activity. Getting into the Promised Land is a who activity. According to the book of Exodus, Moses couldn't pull off the shift because he had to get all the people from one place to another and that used up all his energy and he didn't have room in his mind for who the who was that actually got him into the Promised Land. I think we're at one of those junctures in history.

I think there's been others that led up to this that we're now at a crucial juncture where each individual has to come to grips with this inside himself or herself about if you're thinking about the future being you being one person doing how in competition with everybody else doing how including machines, you're going to lose. You've got to accept it. You're going to be a fly on the windshield, a bug on the windshield, but if you constantly build your ability every day to expand the whos that you have in your life, this technological, exponential technology is going to be totally on your side because it will support every expansion of your who network that you want to build.

Dean: So exciting.

Dan: Oh yeah and our podcast is a perfect example of that.

Dean: Yes.

Dan: I couldn't have developed any of these thoughts on my own and I would say likewise for you, but together we can-

Dean: You're absolutely right.

Dan: But the fact that you had created this capability of doing a podcast where all you had to do was dial, talk-

Dean: And we're done.

Dan: It's a joint. And we're done. Now the moment that we finish this call it's a reality in the world. Because of the set up that you've actually created.

Dean: That's the cool thing is that now what you and I get to focus on. I honestly, I would say probably Dan, 99% of the time we're having these conversations, I don't even realize or think that we're doing this for other people.

Dan: I think that's really cool. Yeah, and people have told us that they get the distinct feeling that they're eavesdropping when they're listening to our podcasts, because I'm just really interested in what's up for you throughout the entire hour. "I wonder where Dean is going with this." I'm thinking about the audience that if we say something that there isn't a context for it that we have to provide the context for it.

Dean: Right.

Dan: That's my only ... Be aware that other people are listening to this. But I'm more intrigued with what's happened to you the last couple of weeks in developing our ideas, that's the joy of it.

Dean: Yeah, me too.

Dan: Well there we go.

Dean: All right. I will enjoy my San Diego adventure here. I'm going to see ... I'm doing a Breakthrough Blueprint with JJ Virgin at her house-

Dan: Oh fantastic.

Dean: For 20 of her people.

Dan: Give my best to JJ.

Dean: I will.

Dan: I was there for her wedding about four or five months ago at LaBerge where you're staying right now.

Dean: I'm here right now. That's right. All right.

Dan: Well, Anna will tell me when to dial next.

Dean: Perfect. Me too. I love it. I'll talk to you next time.

Dan: Okay. Bye.

Dean: Bye.