Join Dean and Dan as they investigate the Procrastination Dimension.
Transcript: The Joy of Procrastination Ep056
Dean: Mr. Sullivan.
Dan: Yes, Mr. Jackson.
Dean: There he is.
Dan: Yes, I am and I'm very definitely not letting you down.
Dean: That's true. I appreciate that.
Dan: Either in the past, the present or the future.
Dan: Or the cloudlandia or in the mainland. I've covered the bases.
Dean: Are you in Toronto or Chicago?
Dan: Yes, I am. We're just closing down, May 20th for, so the second.
Dan: So our entire company, the Vast Worldwide Enterprise, that we closed down, because we encourage entrepreneurs to be with their families over the holidays and therefore we won't tempt them to be in touch with us.
Dean: That's so great I love that. Very good.
Dean: Now, is it a winter wonderland there yet?
Dan: No. It's actually, it's right now, it is about 40 degrees Fahrenheit.
Dean: Oh, that's not too bad.
Dan: No. The snow has been minimal so far, you never know. If I may, for all they talk about, people making predictions about how it's going go in one direction or another. My general impression of being here, this is my 47th winter in Toronto and it's not predictable from one year to the next, what's going to happen.
Dean: That's it.
Dan: Of course we used to call it climate weather, back in the old days. We used to call it weather.
Dean: Oh, it's funny. Yeah, I'm going to be in Chicago in just a few weeks.
Dan: Yeah. So, yeah, we have and there's real momentum building in the game changer community. 10 times community, I just had my first four workshops and I have five people who have pre depth more than 500 hours, just in the first quarter of doing the...
Dean: That is great. Yeah.
Dan: Yeah. I have brothers who are partners in a financial services firm in Utah, who both freed up 640 hours using exactly the same strategy and basically getting freed up from the same activity. They just ecstatic that they could do that in one quarter.
Dean: Mm-hmm. Oh, that's so great. Yeah, I'll tell you, it's such, that's been a big, lots of layering things that have been happening in the last few months here for me. And that's certainly when realizing that I'd already freed up my thousand hours, but just this idea of then thinking the corollary to that of having now, a thousand investible hours available for opportunities. And now going and looking at those, the best places to invest those thousand hours and that thousand hours, which is really interesting, really lays out to the, matches up to what the article that we talked about, last week about the optimal 25 hours a week. Yeah.
Dan: The interesting thing, think of the few number of people and the work a day world who just through some rethinking of how they're operating earn in a very short period of time, free up essentially half of the work here. Hello?
Dean: Are you there.
Dean: There we go. Can you hear me now?
Dean: Okay, sorry about that. That was my fault. I have a mute on my headset here and I've got this head cold, so I moved it to cough and then didn't send it back. Sorry about that.
Dan: Yep. Well that's great. The backstage people can take care of that.
Dean: Yeah. Absolutely.
Dan: Yeah. No, I was just saying that the, if you think about the uniqueness of the conversation we're having and the topic we're having, how many people in the work a day world in Toronto, Orlando can just in a 90 day period, can set themselves on the goal to free up, what is essentially half of their work here and have immediately available actions, decisions, communications, teamwork to actually pull that off and then move their time into much more fascinating and motivating circumstances and activities such as, you are talking about freedom, this is extraordinary freedom.
Dean: So I feel really good about that. That realization and it puts some kind of, I'm really being thoughtful about the allocation of those thousand hours.
Dean: And that's really, I think, a very helpful thing because when you get down to it that's, it may be, when you're thinking about looking at multipliers for those things where there's bigger opportunities with them, is in broader collaborations.
Dean: Where you can have a bigger impact. It's pretty great.
Dan: Yeah. Well, I think, I mean, that's the other aspect of it that, if your whole life, your work life is about housing and you project five years out, 10 years out, if you've got freed up from your present house, you'd just be doing other house.
Dan: Yeah. They would be house where probably they were, you moved up in some sort of hierarchy where now not only did you have to do your house, but now you are responsible for a lot of other people's houses. And then at nighttime you're doing emails, you're not sleeping well and you're just, starting to think more and more about the day when you get to retire from the empire of house.
Dean: Yeah. All right, right.
Dan: Yeah. That's the kingdom. It's the dictatorship of house.
Dan: Yeah. It's a fascinating thing and all along as I become an entrepreneur and then a coach of entrepreneurs, I've said, what's the point and actually freeing yourself up from employment only to take on the worst aspects of being an employer. In other words, you don't want to work for somebody else, but you get to work twice as much for your, kind of yourself.
Dean: Yeah, through definition of an entrepreneur is the person who work 80 hours a week just they don't have to work for someone else, 40 hours a week.
Dan: And it's the worst of both for both worlds. So you now have just as much oppression but no security.
Dean: Right. Yeah. That was what it was. They're worth twice the hours for half the money, just to not have to work for someone else. Yeah.
Dan: Yeah. It's very interesting, first of all, I have to get full credit to the whole notion of who not how and the thousands of hours and opportunities as you grow in these words are entirely the prodigy of our original joy of procrastination conversation. Yeah, and that was, seeing procrastination as a totally positive response to activities you want to get to a bigger and better results in the future, but looking at all the activities that are going to be necessary to get there, you resisted getting yourself involved and just look the field at other people for whom those would be fascinating and motivating activities.
Dan: And team teamwork with you.
Dean: It's really good when you embrace like that, like as a signal. I think what you have as your idea that is has a signal.
Dan: Inner wisdom, it's profound experiential wisdom you've added up the tally of all your pains and pleasures of different kinds of work all your life and you've distilled them down into an instantaneous wisdom that when you're faced with something that your past experiences told you, it never works out well for you, you then simply refrain from getting involved.
Dean: Did you ever meet Gary Halbert? Do you know who Gary Halbert is?
Dean: You know who he is though?
Dan: I totally know him from everybody's-
Dean: Oh, okay.
Dean: Well, one of the great things he said was that, he said God gave us a sign by planting palm trees in all the places that were suitable for living. And I wonder about this our sign for procrastination is our sign for things we shouldn't be doing.
Dean: That's an interesting thing.
Dan: Yeah. And it's not, what I say to people if you only have the goal of freeing yourself up from them, but then failing to actually utilize to free up time to do something that is much more productive, much more creative and has a much big multiplier, then you've almost in a trader to your own cause.
Dean: Well, you've own this train for a long time around the station of it with the, I remember one of the great, almost poetic quotes that you have is that, what if you knew the more that you grew things get easier for you. When would you be through? That's where we going with this, right?
Dean: The more you to support yourself with who's doing all the house that's, things gets easier but you grow.
Dan: Yeah. It's really interesting and by the way, in the last two weeks I mentioned this on our last podcast, I've really gotten deep with that concept that there's never any room for improvement. And I've had four workshops and I basically give myself, the first hour of the workshop to have people respond to this. And in every case it's produced in an entirely new and different conversation completely.
Dean: What are some of the highlights of that?
Dan: Well, one of the things is that I came up with this model, which I'm going to translate for the next quarter into multimedia. And it was only because on a day in the last two weeks I've been, I had four, 10 times workshops and two more tomorrow and the next day. And that's six for December. It's a short month because of the shutdown. And I was called, asked to come into Gary Mottershead, he is a longtime coach. One of our associate coaches. And I was talking to a workshop who were only there for their second workshop of the signature level. And they had just done their Colby profile results in the morning and they would be doing unique ability in the afternoons. So Gary asked me to come in, I had time right after the one o'clock lunch break, 15 minutes. And I said, I'm going to give you a model. I don't have long time. I've only got about 15 minutes, but I want to do this. So then I said, yeah, it's geometry. I was always very taken with geometry.
And I said, think of a straight line that's going from left to right and that's you as an entrepreneur. And so, you're a two dimensional creature, so you're a flat line, but your goals are actually towards the, you're at the bottom of the page, but your goals are at the top of the page and you're trying to grow as a straight line and you say, well, I think I'll just extend the line on both sides more and more. And what you're extending is how. So your goals are bigger and better and because you're a flat liner, your notion of growth is to flat line some more up to the sides on each side. And so the line just keeps getting wider and wider, its opposite page, but you can never go up. You can only go sideways.
Okay. So I said, no, I said, I'll tell you this, that in the United States, I don't know how it is in Canada, but three quarters of all incorporated businesses, roughly 21 million incorporated businesses in the United States are one person operations. Which tells me that they're probably doing a lot of howling.
Dean: Yeah, what percentage was that, did you say?
Dan: Well, there's about 28,000,200,000-
Dean: Businesses. Yeah.
Dan: These are incorporated as it is.
Dan: Pardon me. This is 2017 numbers.
Dean: Yeah, right.
Dean: I've heard something similar, yeah.
Dan: And 21 billion, that would have the slightly more than 28 billion are one person operations. The next 7 billion, which takes you right up to 28 billion are enterprises of 20 individuals or fewer. And then the 200,000 that's said about, that's where all the huge growth and the massive amount income comes. Okay. So what it tells you is that you're to the base camp on Everest before you get into anybody actually doing through that how. It's kind of like from the, I'm sorry, the final summit base, it's not the base camp or everybody's at the base camp.
Dan: So everybody and then all of the getting up Everest and everything, it's simply people who can do, who not how.
Dan: So I said, why don't we just take your original straight lines, so we come back to the original drawing it's just that, let's say it's three inches long and I say instead of howling, why don't you just create a triangle, so you're the base of the triangle and you got one side going up like this one site in each of those are who. And then the middle of the triangle you're providing the what and why. Okay.
Dan: Yeah. And then off to the side, using one who for the base of another triangle you can create more to more whose and then you can keep creating triangles and the triangle is the strongest structure in the universe.
Dan: And so anyway, I did that and I did it just on the smart board, where I was drawing with magic markers.
Dan: And everybody got it. There's no way of growing from your flat line except through who.
Dan: If you just add how's, you're still flat lining.
Dean: Wow, yeah. That's amazing. I didn't realize the numbers were that, I knew that 20+ million of the 28 million were single sole proprietors, one person. But I didn't realize that the other seven million of all under 20, so there's only 200,000 that are more than 20 people.
Dean: That's really great data.
Dan: Yeah. We're in our 30th year and I put a whole bunch of statistics and this is really a rough construction that I'm talking about, but enterprises that are in their 30th year or reach 30 years with their original owners and have exceeded $10 million, it's one and 250,000 companies.
Dan: So one company had a 250,000 we're actually get to that. So we're in our 30th year in. We check all the boxes there so, I told my team that. I said, we tried to make it as pleasant and enjoyable around here, but you got to realize that what we've pulled off over the past 30 years is really quite an extraordinary feat.
Dean: Yes. Yeah, that's something.
Dean: This whole, when you look at it you think about this, there is no other way out of that, being in that 20 million, there is no way out of that.
Dean: Yeah, do you find-
Dan: You can't get out of it by going sideways.
Dean: Yeah. Is that predominantly who's, like in the signature program business that are trying to make that next level or?
Dan: No. I would say it's part of my, more diverse and different than it was 20 years ago where we do a lot from financial services.
Dan: So it was essentially an individual like you started with real estate.
Dean: Yes, exactly.
Dan: They see spending money on help as a cost.
Dean: Right. I got it. Yeah, an expense not a capital.
Dan: Well, they see spending money on themselves as a cost.
Dean: Especially because we so brought up, I wonder about these blocks that people feel like that they should do something if they've got the capacity to do it. That it doesn't register with them to free up time, sounds like that is counterproductive. That I could be doing that if I have the time to do it, I should be doing it without the revering the who time is really going to actually create.
Dean: It does feel like an expense.
Dan: There are a number of social and cultural issues that affect that. For example, majority of our free times financial cost don't live in the center of metropolitan cities. They live in suburbs or in, a lot of them live in smaller communities. And if it were known for example, in their personal life that they had a driver, that they had people who maintain their property for them, that they had housekeepers, that they had clerks, that would be as socially and culturally attractive for positive.
Dean: Yeah, that's…
Dan: They would be thought of getting about themselves. Yep. And what I've realized is that getting above yourself is actually a lifetime strategy. That you can never go wrong with that actually getting above yourself.
Dean: Oh my goodness. Damn, that's so funny. And it is true like for years that, it's always there's been one of two receptions to the news that I have a personal assistant, Courtney, who spends 30 hours a week just doing stuff for our life. They're managing the household and the groceries and cooking and gas for the cars and doing all that stuff that to either people can't even believe that that happens. Like it just seems so, I don't know what the right word is, some things like soft or whatever, that you can't go to the grocery store or you can't do laundry or all of those things. And then there are other people that they just immediately get it and they don't understand that, they understand that what that really means is that if she's working 30 hours a week doing stuff for my life, that's stuff that somebody would have to do that's 30 less hours that I would have available.
Dean: And so you have to embrace that first. You have to kind of let, you're absolutely right. It has to start with the mindset of it.
Dan: Yeah, and the rule that we have in coach regarding a new job in strategic coach, we just crossed 135, we've got 135 full time strategic coach. And there are only two questions you have to ask. One is, does hiring this person free up apps for Dan? And if the answer is yes, obviously it's a go ahead. But if no, then the next question and this is the, it's the digital, we either hire or we don't hire, doesn't freak out someone who frees up app for Dan. So employment in strategic coach, they only reason why you would bring on someone new is that it creates upward freedom for the whole organization, either the two owners of the company or individuals who are directly freeing up apps for Dan, so for example, I just hired a podcast manager cause I really kind of went hog wild.
Dean: You're what they call a professional podcast.
Dean: You're the Ryan Seacrest.
Dean: I thought I did a lot of podcasts, but you are even more.
Dan: Yeah. Well, I'll have behind, 160 of my own over the next 12 months.
Dan: And I'll have 20 visits on other people's podcast, which I have organized and everything like that. And just to finish this and the person who was doing this is the person that I most rely on for actually managing the growth of the game changer workshop, which just started nine months ago. And so I said, I can't grow in the game changer unless Eleanor, you know Eleanor. And I said, I got a pre Eleanor and the podcast manager came on and hit the ground running and within about 45 days, probably Eleanor is going to get back about three, 400 hours, all which comes into the game changer. So that's a perfect example. We're all trying to get above ourselves.
Dean: Yes. That's exact. Everything you want is above yourself. That's exactly right.
Dean: Yeah, hopefully is not below yourself.
Dan: And it's really funny, so I've said, in the other aspect of that cultural, social sort of, negativity is also within your own family. If you come from a family, I'm blue collars, I mean, and it's kind of interesting, I was noticing how much, although I don't make my living in blue collar way, I never have, since 18 years old. I still have kind of a blue collar approach to things and that is that I could never see myself not working. You're always be working and I love working and I like work with other people, but in my family with siblings my particular approach to personal life and how I operate is met with complete non comprehension.
Dean: Yeah. And that is true, right? Because what your whole family is, what your environment is, is you're observing that from everybody else. Like nobody in the family were entrepreneurs. I mean, that's not true, my one aunt that I kind of look back on now, that when I came down to Florida to training for tennis, I finished up my senior year in Florida and I lived with my aunt, my father's sister. And she owned a salon and she had just the same business for her entire 30 years probably. Where it was the same thing, had her one location and her clientele that would come, she worked four days a week and that was it. Four days on and three days off and had everything that she wanted, but it was just, that was her choice.
Dean: But it's funny how that nothing ever changed. It wasn't like growing to get a bigger salon or to hire more people. It was all just for her. Yeah.
Dan: Yeah. It's really interesting, Bab's comes from a family of mostly doctors.
Dan: But for her the move back a generation beyond that and they were a gold rush, I mean, her two or three generations really, they were gold rush entrepreneurs. Two brothers who had gone to the California gold rush and came back. They made a pile and came back and they literally started a town in northern Michigan. Sort of a town that became, it's now a resort town on the Lake Michigan side of Michigan. And literally created the town, you know what I mean? They were the money behind the town and they had the mercantile. The mercantile was the general store, but they did everything, had everything and, fresh food, produce, all your supplies and everything like that. So she came out of that and one of the next generation had a manufacturing company in Detroit and closed up one day because of unions moved apart and became the biggest donor of supplying coin laundries to apartment buildings.
Dean: Oh, wow.
Dan: Yeah. And his two sons are still, still run that business. They still run up and down the east and west coast when all the apartment buildings were being built in the 50s and 60s. They just locked up all the laundries.
Dean: That's an interesting thing, as interesting as telling somebody this week about when I was in high school, my friend Chip his father on his 16th birthday, instead of giving him a car, like the traditional Florida 16 year old gift, he gave them a coin laundromat. So that he would then pay for the car from the coin laundromat. And he parlayed that into then buying a coin carwash. They owned the same block there.
Dan: Yeah, that's a really, that's a gift that really cuts out the character and the ambitions of the recipients.
Dean: Yes. You're absolutely right. And so that's kind of the, that's a funny thing that once you grow up I think. What was the reception in the first few workshops that you've had here to the idea, what we're kind of the notable, the polarities there? Were there any resistance to it?
Dan: Which one?
Dean: When you said you were starting out with this the, who not how is the focus of the workshop-
Dan: Oh, no. Total by, yeah, and I mean, that's why our excitement, I mean, I've got no push back from everyone except, in other words, I would say that everybody has psychologically and emotionally made the decision to do it, but they're up against, actually they haven't gone in this direction previously and now that there's a whole new skill regarded finding who's and actually getting, but I haven't seen anybody here who's, that I personally have experienced. I'd have to do a survey of all the coaches, but it just went through the program like an electric current.
Dean: Yeah. That's great. That is where, when I've been talking about the self-milking cow idea of drawing, taking every step or every process that I'm involved in and drawing the milk line is what we called it, is where is the line that this is milk making and this is farm work that somebody else could do. And that's a really clear line for people. Talking about it like that.
Dan: Last week I just had somebody in my 10 times workshop who had been that your most recent breakthrough blueprint in Orlando and he was saying what a remarkable simplification and his thinking about his business came about going through. And it's an interesting thing because it's almost, I was thinking of profound shifts that humans have to do in their life and the, one of the most profound shifts and you can tell it was profound and you can also tell it was difficult because of the huge amount of bloodshed that surrounded it, but it was the shift over from memorization and having, reading actually which happen between around 14, probably about a two century period from 1450 to 1650 where those who were literate, and independently literate in other words, that they were really simply smart people who weren't scholars, they weren't monks, they weren't priests, and training just spread right across Europe.
But that whole point up until then learning had been memorization and now learning was, if you need to find out something, find something written about it and read it, do what it says. That's a tremendous shift. And I think that this whole notion that the way to make your way in life was not through howling beyond a certain point. We all have to how to get started in the marketplace. But as soon as you can switch off to howling.
Dan: I think that there's a lot of resistance and pain in the marketplace. I was reading an article that says scale acquisition is now 10 times more important than having a degree than anything.
Dean: Wow. And that's an interesting thing, I was thinking about that with Alexa, my echo tube that we often, in the kitchen and I start to realize how, the use of that every piece of knowledge kind of thing that is knowable right now and the AI, the interfaces of this are just getting so much easier with voice that you have instantly available, everything that's known that you could ask. And I wonder about this whole idea of how we're going to be able to incorporate that kind of AI with the voice technology to be able to connect us with things happening in background.
I saw a demonstration of the Google at home, I think, I don't know what they're calling there's Cortana I think or something or whatever the Microsoft or one of them, but imagine the voice integrated device that to say, Hey, Alexa, send me a hair appointment for Tuesday between 10 o'clock and noon at Ruby Salon. And that'd be all you'd say to it. And then it demonstrated that in background now without you even having to listen in, you were getting to listen in because of the demonstration of it, but it would then call the salon and the voice, the way they have the voice AI now, it even sounds with slight hesitations built in to the voice, like saying, somebody answers Ruby Salon and they go, oh, hi, I'm calling to get women's hair appointment for Tuesday, the 12th between 10 and noon.
And they, it was really kind of a fascinating thing that the whole interaction of booking the appointment with a live person was really amazing. They went back and forth, negotiated the thing, I have something at one o'clock. Do you have anything closer to 10? And they said, I could do 10:30. Oh, that's great. I'll do the 10:30. And then it's like, I mean, really, that's exactly how it-
Dan: No, I heard Peter play one. And it was really funny. I don't want to disrupt you here, but I just got a whole bunch of the New Yorker magazine cards.
Dean: Oh, yes.
Dan: I was getting Christmas cards.
Dan: But there's a guy on the corner and he's saying, no. First it doesn't work. How about never, it would never work for you.
Dean: That's a classic one. I love that. How about never, it's never going to work for you.
Dan: But here's the thing that I'm really discovering about this projection of technology is the only way that we can project technology is imagining that we're going to be exactly the same 10 years from now, but we're going to be incredibly more capable of about technology. But we never are, in other words that we, I mean, technology affects us, but we also transform and I think people have a great desire with any technology is that it should be normal and boring as fast as possible.
Dean: Right. That's a great one. And I've noticed that evolution…
Dan: We don't want technology to be a star. I have no interest in technology being a star in my life.
Dan: I think that's a cultural response to people is, yeah, I mean, you can correct that, you can control the clouds and give us rain when we need to get rain and everything else. So big deal. We know that and my sense is that humans will never psychologically and emotionally allow technology to be a star in the center of their life. They'll use it, but it'll always be the dog under the table.
Dean: Right. Yeah. And that's not to see what becomes more normal is the confidence and the, your capability to actually use it, right? Because some of the things, I'm not using a fraction of the Alexa capabilities that are available to me right now. I'm just learning my way around the ones that are the easiest right now.
Dan: Well, there kind of accessible. You use the one that are accessible and there's an immediate pay off for using them.
Dan: Yeah. And then you say, well, I could spend the next two years mastering everything on Alexa, but that wouldn't be fascinating and motivating too.
Dan: That might be fascinating and motivating to the designers of Alexa, but it wouldn't be fascinating and motivating to you.
Dan: Yeah. Here's a little one that I picked up and immediately put it in my workshops. It's called Otter.AI, O-T-T-E-R.AI.
Dan: Yeah. Otter like a big beaver, like the animal. And it instantly transcribes anything that I'm doing either in the workshop in the recording studio-
Dean: Somebody mentioned that to me Gary actually mentioned that to me. Yeah, that was what it was. He did that at the workshop, right?
Dan: Yeah. And what we did, Kathy Davis, we just projected it up on the screen while I was talking and people were really quite amazed, because it differentiates immediately between voices. And then if you put a name to a particular sound, then that will actually put the person's names in. So if you sort of, but otherwise there's clear paragraphs when I finished talking and someone else, there's a division on the script. But I have to tell you for our workshops scene, it's totally transforming the way that I coach.
Dean: Oh, really.
Dan: And in this respect I am talking and much more complete sentences, much more in complete paragraphs after four workshops because at breaks and I'll do some talking and other people do thinking and then there's discussion groups. I go back and I look at the transcripts and already I've been trained to be a much clearer cut and I'm providing much more context. Then in content and that's at the end up just having four workshops doing that I'm already initiated by the technology. Yeah.
Dean: And talk about being able to then instantly come out of it with something captured that you, because often in a workshop you might say something that is the first time or the first way that you've said something and it would be really great to have that-
Dan: Well, so Kathy Davis is in every one of my workshops. At night time she goes through the transcript for the day.
Dan: And she'll market as she's going and she pulls out the 10 new things that I hadn't said before and send it to me. So I can read them over night.
Dan: Yeah. And already I'm forming the next quarter's workshop based on the feedback that I'm getting because everything I'm saying is showing up in transcript form.
Dan: So you could do it for free. So it's just Otter for those of us who are listening, you just punch in Otter that AI comes up, you can sign up and you can start using it either on your cell phone, on your iPad or you can use it on your laptop. And in the first 600 hours are free per month. 600 minutes are free for months and if you want more then it's $10 for 6,000 minutes.
Dean: Wow. So it's 50 hours.
Dan: It's pretty good deal.
Dan: And you can do it on zoom, you can anything, you can pick out meetings and you don't want it and forgotten or you need what record of what was being done. And I think this is how AI is more and more going to come into our lives. It's going to come in as the margins and the sides of things that you find annoying or inconvenient and it does away with them.
Dean: Yeah, I have to joke that, think of it as, like get magic as an example of that if that were always listening.
Dean: But I think of that as on the Flintstones there Fred and Barney had this Gazoo, the Great Gazoo that they could just summon, little green Martian, that would be there, will assistant to get them out of jams and stuff. But that as almost like a, what we have here is the ability to get anything.
Dan: Yeah. It's kind of interesting. The surveillance society, I mean, is becoming a topic I'm noticing because I enter net to surf couple hours a day and I'm noticing the thing about who's listening and who knows everything that's your doing. And it's an interesting topic because literally, unless you've brought in, experts to make sure there are no bugs in your house. Probably they could be built into the smoke detectors, they could be built into the lamps, they could be built to the, your television. And I remember the Chinese of course are maniacal about this. They're going to have everybody on a social credit system and the state will listen. Then everything that you're saying in the country of China, everything that's said. And I said, it becomes counterproductive after in a certain way.
I remember President Reagan because there was a lot of discussion in the 1980s about the Soviets, so stealing American secrets. And he says, you know what we ought to do, he says, we ought to get every secret in the country. And we ought to type it out on paper because we weren't digital at the time. And however many thousands of 7/47s that required us. We put it in boxes on 7/47 and we just land on Moscow's runway and we throw the boxes out in the runway and we just give them all our secrets. And he said just the sheer effort to sort out our secrets on the runway would bring down their whole routine.
Dan: And in fact, that's kind of what happened. If you're surveying and analyzing, what other people are saying, I can guarantee you one activity you're not creating anything new.
Dan: Yeah. And I think the Chinese, if a quarter of your population is actually is surveilling and watching the other three quarters of the population, I think it has a real negative impact on productivity, creativity. Did you see the East German movie, which was called the Lives of Others?
Dean: No, I did not.
Dan: Oh, it's a terrific, they won the academy award as best. But when the German-
Dean: Is it a recent movie?
Dan: Maybe 10, 15 years.
Dean: Oh, okay.
Dan: Okay. And what it is, is a playwright who has being informed on and surveilled by this chairman, the Stasi which was the name of the secret police. And when the regime collapsed in 1989, it was revealed that approximately one third of all adults in the East German population, we're informing on the other two thirds.
Dan: And what happened is that everybody after about five or 10, yeah, I don't know what the time period is. You could go to a kind of like a large building of records and get the actual records of who informs on you and what they said about you.
Dean: Oh my. That's amazing. I wonder, have you heard anything Dan, about the China's new social score? How that's working? Have they adopted it already? I thought it was just coming in now.
Dan: I think it's 2020.
Dean: I thought it's going to go away.
Dan: No. What they're demanding now is that every cooperation that has, it has credit scores for individuals.
Dan: They have to give them all to the government because they're going to coordinate all the credit scores and to get a hand on people's struggle behavior, their buying behavior, their communication behavior. And then you'll be given a score and that either opens doors to you or closed doors to you.
Dan: Economically and politically.
Dan: Economically and politically and socially. And I said, humans are so clever that it's going to be the biggest and most corrupt criminal organization in the world. Because if you know a programmer, you just hire programmers to change your credit score, you know what I mean?
Dan: It's just going to be a massive bribery, corruption, criminal organization because everybody's going to figure a way to game the system.
Dean: Wow. Yeah, that's, it's funny how the…
Dan: And the other thing is that the senior of timing of these leaders and their families will be exempt from credit score system.
Dean: Of course they will. Yes.
Dean: That's funny. So you could reach the beyond reproach level. You could be like all access level.
Dean: Oh, that's funny.
Dan: Yeah. And that's just a total, the attempt to coarse population of 1.4 billion people and, but if you have that mentality that you don't have, it's a paranoid mentality actually, it's everybody watching everybody else. It's like in entrepreneurs, entrepreneurs are always watching what the competition is doing. Almost never create anything new.
Dan: You gotta watch what your customers and potential customers are doing.
Dean: Yes. Yeah. This is, that's something. This week Dan coming up here is going to be my further experiments in what I'm calling Intermittent fasting from the Internet and being constantly, from my oxygen tank as we've been lovingly call it.
Dean: Yeah, I'm going to really make a conscious thing to do more deep work this week.
Dean: Because I'm realizing that there's just no end all these little constantly on, but just slightly engaged is a little bit, it's distracting. It really is. Especially if you're someone like us, you know?
Dan: Yeah. Well, I mean, I'm sure as a result of this, a lot of interesting new concepts you're going to-
Dean: That's it. I mean, just the having that without that, yeah, without that constant barrage of input, it's going to allow my brain to relax a little and activate on creating stuff. And that's, I think that's a better way of defaulting. So I will report on that for sure. Is this our last-
Dan: I have to tell you, I got quite a stir in the workshop on Friday when I reported that you represented 90% of my cell phone time.
Dean: That's really the mono.
Dan: This is how I deal with the distraction. I devote the entire technology to one person.
Dean: The mono. Yeah, you're a mono user of it, right?
Dean: That's the vest.
Dan: I went for quality, not quantity.
Dean: Yes, exactly. That's so funny. Well, Dan is this our last call for-
Dan: I think this is it until I see you. All right.
Dan: I think, yeah. You're coming in on Sunday before the 10 hour.
Dean: Yep. I'm going to arrive on Sunday. Yep.
Dan: Yep. Well, great.
Dean: So perfect. I'll come by and see you if that's, okay?
Dan: Yes. Yep, please.
Dean: Perfect. Okay.
Dan: And stay for dinner.
Dean: Yes, I will. I would love that.
Dan: Yeah. Absolutely.
Dan: Well, have a great deep dive, you're all set.
Dan: The analogy here is you're like one of the Philippian sponge divers, who can go under just by holding their breath, they get aerated at the top and they can go down three minutes without oxygen so.
Dean: I love that's going to be me.
Dan: I hope you find a lot. I hope you find a lot of new sponges.
Dean: I love it. Okay, Dan.
Dan: Okay, bye.