Ep059: Procrastination Monopoly

Join Dean and Dan as they talk about the monopoly of procrastination.




Transcript: The Joy of Procrastination Ep059

Dean: Mr. Sullivan.

Dan: Yes indeed. Mr. Jackson. It's been too long.

Dean: Reunited.

Dan: We are reunited. And I'm gonna take steps with my scheduler to not have this be so long between talks.

Dean: This has been quite a while, hasn't it?

Dan: Yeah, it's been four weeks.

Dean: Wow. So much has happened.

Dan: Yes.

Dean: We've been everywhere since then.

Dan: Well first of all, we enjoyed your joyful movie review.

Dean: Oh, good. Which one? Oh yeah, yeah.

Dan: The takeoff on romance movies.

Dean: Yes. That really was something. I mean, it was pretty funny actually, the whole, the way it was done. And yeah, I kind of didn't know.

Dan: Better fill the callers in.

Dean: I go to movies a lot, and we do on exit a movie review, and our thing is to go on Friday afternoons as our way of providing a public service, Dan, that we get to invest our Friday afternoon so that you don't have to ruin your Friday night. So we go and see the movies that are coming out this weekend so that you're wondering, should I go see that? And we go and see it ahead of time so that we can steer you away or towards a particular movie.

Dan: You're Hollywood's worst nightmare, actually.

Dean: It's so funny though.

Dan: Can you imagine somebody puts in a couple years of work, and a movie is produced, and then they're looking forward to the weekend because it's Friday, Saturday, and Sunday is the launch day, and people are going to see it in the afternoon and already going social media with everything. And by Friday evening, a movie could be dead.

Dean: Yes, it's true. And I'm telling you, I think I've saved people from going to see really, truly bad movies that just are...

Dan: Really bad movies.

Dean: Yeah. And I mean, usually.

Dan: And that almost constitutes a public service.

Dean: That's what I mean. That's the way we look at it, is that people depend on these reviews as guides.

Dan: You're almost like someone who's walking across minefields so that others won't be killed by them. I mean there's nothing worse than being trapped in a really bad movie.

Dean: Yeah, my selfless duty. That's the way I look at it.

Dan: Yes. A hero, actually a hero. Actually a hero.

Dean: Some would say. Some would say.

Dan: Anyway, just tell everybody that this one was a good one, because I would not have gone to this movie, because just looking at the kind of reviews that you get in the local newspaper- I'm still a newspaper guy- so I would look at the newspaper, and I'd say, "Hm, I don't know if it's worth my time."

Dean: I gotcha.

Dan: But based on your review, I will now go see that movie.

Dean: Okay, there you go. So you haven't gone yet? That's what you're saying.

Dan: And I’ll tell everybody else what it is.

Dean: So the movie is that new movie with Rebel Wilson called Isn't It Romantic? And yes. She did just a wonderful job of making fun of these romantic comedies, and it's so, so really well done. You have not seen it yet, you said, or you're going to?

Dan: I have not, no, because we just finished Abundance 360, then Genius Network, and then a week at Canyon Ranch in Tucson, so we just got back late Friday night.

Dean: Nice. Well, this is where I wanna have a couple of conversations about, we could probably start with Abundance 360. Because I was live streaming.

Dan: Live feed.

Dean: Live feed from that. And there were a couple of really interesting insights for me in this one. And I always- whenever I'm telling the stories of this to people, when I'm describing what Abundance 360 is- I always tell the story of the way you opened the event in 2015 with the idea of imagining that we were all gathered here for the same reason, but it's not 2015, it's 1915, and we're here to see what's coming for the next 25 years. And when you looked at that and put that in perspective, seeing all the things that were going to be coming between 1915 and 1940, you realize, wow, that 25 year period, I mean, all the way from electricity and automobiles and radio and moving pictures and so on. Excuse me, Dan. All of those things were pretty amazing, revolutionary developments that started then. And I start to see now all of these things that we're looking at, what's it gonna be like between 2015 and 2040. And that's, when we're looking at a time where everything is exponential, it's pretty amazing.

Dan: Well, the interesting point that I was trying to make at that time. I have five minutes basically to introduce Peter, and I really give a lot of thought to that, because I want to do a good job in introducing Peter Diamandis. This is the actual, the opening for the general population who are digitally online, and Peter Diamandis by the way, it's great, he says, amazing annual tracking, I would say it's a complete 365 day period when he goes out and scouts the people, the ideas, the breakthroughs that are at the cutting edge of technology. And and then he has a three day conference in Beverly Hills. So I want to do justice to set it up for Peter to come out and really have it, but at the same time I would like to drop a thought from my perspective that the period of 1915 to 1940, the technologies that were taking hold right then were also exponential. The use of the car, the use of the car went exponential, radio went exponential, movies went exponential, recording went exponential. So in relation to what had not been there before, if you measure by 1940, these technologies had really transformed certainly the United States. And I was born in 1944, so this would be four years. The period 25 years pretty well leading up to when I arrived on the planet. I talked to people who had been alive at the end of the 19th century, one specific woman who lived in the farmhouse next to us. And I was always really interested in her views on what had changed and how life was different on a farm before electricity, telephone, cars, tractors. Almost, you could put together a list of 15 or 20 things that were very, very different. And yet, basically, life was lived on a day by day basis, and you got used to these things. I just find that perspective really interesting. And, we can bring it up to date with your other observations right now about the one that happened three weeks ago, the Abundance 360.

Dean: Mm-hmm. One of the things that really hit me that really brought in to light for me a thought that I've been thinking about, which is something I've been calling execution arbitrage, where there's so many opportunities now to have things executed, where the infrastructure for execution is really been laid by a lot of different providers. That you can pretty much anything you can think of can be executed by other people. And I was thinking about Kylie Jenner as the greatest example of that, because here she is at $1 billion.

Dan: With a very small company, a very small company.

Dean: Seven people, seven people on her team, and everything else, all the execution of it outsourced. She's doing the ideas and the IP in house with her team, and then all the execution stuff being done by someone else. And all the value is really in the layering on top of that execution. All the execution is really the commodity and expense of it, as opposed to what they're doing.

Dan: Yeah, remind me what her main products are that come out the other end.

Dean: Cosmetics.

Dan: Cosmetics, yes.

Dean: So I mean she’s literally only been in business for three years or something. I mean, it was really crazy to go from zero to $1 billion in three and a half years. And she started out doing a lip kit. And I guess what that means is a combination of lip gloss and a lip liner in a tube with different unique colors, and very design oriented, packaged well and named well, and the colors are contemporary and stuff like that. So forward thinking, fashion forward. What she wanted to do with the idea of “I'm gonna do this lip kit that combines the two and have these colors, and we'll name these colors something unique,” and then instead of asking, "Well how do I make lip kits, or how do I manufacture these, or how do I set up a website to do all these things?" She really started thinking who, and who can manufacture this, and who can do the e-commerce. So all of her support team is all these off the rack execution providers that are available to anybody, basically. I mean, her e-commerce is all done with Shopify, which anybody could do. Her manufacturing is done by a white label partner who makes and packages and distributes the goods. And she just does the creative work. Here's what we want, here's what we're gonna do. There's a lot of lesson in that. And what was really highlighted at Abundance 360 for me was the gentleman who was on one of the convergence panels, who has the 3D printing for auto parts, with the auto manufacturers.

Dan: Oh yes, mm-hmm.

Dean: And there are 10s of millions of dollars, and one of the top in the industry, and yet they don't own a single 3D printer. And that to me was another perfect example of how this dematerializing of the six D's here, how the dematerializing is really where you don't have to have all of the equipment and the tools and the stuff, where you can really take advantage of other people's excess capacity, which is 100% what they do.

Dan: Mm-hmm. Yes.

Dean: Did you catch that, and what was your thought on that? Because it was very interesting.

Dan: Yeah. I mean, our eyes only see and our ears only hear what our brain is looking for. And there were two main things that I zeroed in on. One was the Chinese, the two Chinese presenters. Giving one a view of artificial intelligence as it's being developed in China. And he was the former head of Google in China, and has written a book on artificial intelligence. And gave a, I think a view of the world from a Chinese perspective. In other words, how things are being looked at from inside China with artificial intelligence. And the other one was, both in last name was Li, but spelled differently, L-E-E and L-I. And he gave a perfect example of the point you're talking about in a place called Shenzhen, which is the part of southern China which is closest to Hong Kong. He didn't bring that up, but I thought it was an interesting thing that this whole manufacturing area in southern China is chock a block, it's right next to Hong Kong. And I thought it was interesting, because he was talking about how China had created this, but he didn't say anything about how Hong Kong had created this. Because Hong Kong doesn't have very much land area. And my sense is that Hong Kong has used southern China to create all sorts of industry. But anyway, that's a different topic. And that if you're thinking about inventing something electronically, you're probably, your first investment should be a plane trip to southern China, and actually put together what you're looking for in the same way that Kylie Jenner is looking for, and be very, very clear about what is it that you want, and then you walk through this whole industrial area, especially a huge building. They have this one huge building where almost any kind of electronic capability is available to you. And you don't have to actually do any of the electronics, you don't have to do any of the manufacturing, you could probably find somebody who would do it there for 10 cents on the dollar or even less for doing that, and you could very, very quickly have your manufactured electronic product, and they would package it for you, and then I'm sure there's all sorts of services that would do the marketing around that.

Dean: Mm-hmm.

Dan: So it seems to me that they position themselves in this one area of southern China to be at the service of the world as a superpower. Using the word arbitrage execution that you were talking about there. Anyway, it was very, very interesting. I mean, I've been following very, very closely now for about the last three months Scott Adams, who is the cartoonist who does Dilbert, and he has a daily video cast.

Dean: That's right.

Dan: Podcast, but it's a video cast, called Real Coffee with Scott Adams. And he said that whenever you're taking a look at something, especially if it's got political implications in the world, he said make sure you line up both sides of a debate. In other words there were two individuals who were talking more or less how China is taking over the world from the standpoint of artificial intelligence and manufacturing. And he says, "Well..." And they painted a very positive, very, very optimistic picture about China is gonna become more and more powerful in the world. And I was thinking, well, let's line up the speakers on the other side of the debate and actually hear what they have to say about what's going on inside China. So I was sitting there, and I was saying you're kinda getting one point of view. And what told me that there was another point of view is that one of our clients, a woman who is a marijuana wholesaler, a broker near San Francisco, she got up and asked a question, and she says, "Why is it when I go into China and I cross the border, they take away all my electronic capabilities, and I can't use any of my electronic capabilities except the ones that they give me as an alternative when I go across the border?" And there was this 10 second silence in the room, and it was very, very telling. And then Peter Diamandis, who was actually moderating. He came in, he said, "Well, this isn't about politics." But that 10 seconds of silence really answered the question. Because neither of the speakers would say a word. And they wouldn't respond to her. I found it very, very interesting, that the reason is that probably what they would say is being listened to back in Beijing at that very moment.

Dean: Wow. Through their devices or whatever, right.

Dan: Yeah, well, no, I mean, it's being live cast.

Dean: Oh yeah, that too.

Dan: Yeah. So anyway. So anyway, because I'm a bit of a political junkie, and my feeling is that there's no realm of human activity that doesn't operate outside of the realm of politics.

Dean: Very interesting.

Dan: Yeah. So that was my take; you were asking what my take on those were. That was the one. And the other one, I'm very, very interested in the longevity discussion, and that's one of the favorite two hours of the entire conference every time Peter ... Because all the breakthroughs that are being talked about human longevity are really keenly interesting to me, personally.

Dean: And all the things that are, yeah, on your path to 156. All the things that are just entering third-stage trials that are coming on board here, mainstream, are gonna be pretty amazing. That's awesome.

Dan: Yeah. And one of the, not one of the panelists this year but a panelist from last year is talking about joining coach, so we're just taking a look at his coming into the 10 times program this year, so I'm interested in having somebody in his industry actually in the program, that would be very interesting to me.

Dean: Nice. Very nice. I think that's cool. Was there any other insight or main takeaway from this year's discussions or anything that was happening that I wasn't able to see on the live stream?

Dan: No, I think it would have been there, but there's so much that gets talked about that I think everybody, we all are going into a supermarket and we're not buying every product on the shelf, we're just buying what's on our list, you know?

Dean: Yes, yes.

Dan: And each of us has their own list of what we find interesting or not interesting for our own purposes. But there was one thing, and that was a shift, two shifts that I noticed, just coming away from the conference after two or three days, is the word disruption was not used.

Dean: Right.

Dan: Nearly as much as it has been in the past. And the word transformation was used. And that was a main point of mine, is that disruption in itself has no value. A disruption is the introduction of something new, which then has to be transformed for it to be of value, general value. So that was a big thing, I noticed there was a shift in language. The other one is the position in this artificial intelligence, not as some sort of general intelligence but as a narrow intelligence, it's a maximized narrow intelligence, and that was a real shift from the way it's been talked about before. It's been talked about like there was gonna be this super brain that was going to be smarter than all of our brains. And more and more, it's being talked about no, in particular areas we can maximize a particular type of intelligence that will assist human beings in a way that our brains don't work well in that area. So we'll have artificial intelligence. That seems to me more the way that I'm seeing artificial intelligence coming on board.

Dean: Mm-hmm. And I agree with that. I think that where we're really going to have an opportunity is using it as an advantage, with actually knowing instantly the knowable stuff. I think Peter at one point called it perfect knowledge, of knowing everything that's knowable about something at your fingertips. That I think is gonna be a very useful thing that we can tap into very quickly. But you've always said it that it's the human thing that's gonna make this really the most useful, just like the chess champions. It's not that an AI is the leading, beats all the chess champions, it's the AI enabled chess masters who have the nuances and all of the things, but have the data crunching abilities to reinforce their decision making, I guess, really, right?

Dan: Yeah. And I was thinking that humans have actually been good at this for a long time. And I just thought back to something that I had read maybe about a year ago, that in Toronto, there's a lot of dogs, there's a lot of dog owners. And it's just amazing the variety of dogs that you'll see just in about a half hour drive from our homes to the office.

Dean: Yes.

Dan: And yes, this morning, I saw a great dane, probably one of the bigger dog breeds, and a Pomeranian, and it was about one minute between me seeing the one and the other. But what they've done is that genetically, every single breed of dog goes back to a handful of wolves.

Dean: Okay, right.

Dan: Yeah, I mean, there was a crossover at some point where a wolf decided to tap into the arbitrage execution of human beings.

Dean: Uh huh, right, exactly. Hey, wait a minute.

Dan: Were the wolf said, "You know, life is really dangerous, nasty, and short on the wolf side. The humans seem to have some things worked out where I can just work out some sort of cooperation with humans. I have to restrain some of my more aggressive tendencies. But if I can work out a deal with one of these creatures, maybe we can work out." And there was some human who had exactly the same thoughts.

Dean: Yes.

Dan: I was saying that probably, if you think about a wolf as a scarier, out of control technology that you don't really, really understand, and they must have been a fearsome foe, because they didn't operate as individuals, they operated in packs. So that must have been a real threat to humans at a certain point. What do humans do? They take one of the wolves, one of these scary forces out in nature, and they domesticate it. And then they use that dog now, the crossover wolf, they now use that dog to protect them and warn them against wolves.

Dean: Oh, yes. Ah. That's what AI is moving towards.

Dan: The same thing, we'll do the same thing with artificial intelligence. Elements seem fearsome and out of control about artificial intelligence, and we will domesticate artificial intelligence to protect ourselves from it.

Dean: Mm. That's really interesting. Yeah, so much about that. I've just been really going and playing around with this idea of AI, and around what's been happening here. The things that are gonna shape the next coming future here. And I always look at it through a real estate lens as one of the hats that I wear here, one of the lenses that I look at things, how it's gonna affect the real estate industry. And I've had this really interesting thought of just seeing all the things that are culminating right now, with AI and ghost restaurants and all these things that are coming around here, a ghost restaurant that only exists in Cloudlandia, but will deliver the food right to you on the mainland kind of thing. I got this idea little while ago about potentially: I just look for components of things that you can piece together. And I saw this article about AI that is making photographs of people that don't exist.

Dan: I saw it yesterday. Dean, can I tell you, I saw it yesterday afternoon.

Dean: Okay. There's a website.

Dan: And I was gonna bring it, I was gonna bring it up as a topic on this podcast, because there’s a website.

Dean: Oh, well we're in sync.

Dan: We're in perfect sync.

Dean: There's a website called thispersondoesnotexist.com.

Dan: Yeah.

Dean: And all it does is you go there and it brings up a picture of a person that an AI has created as a photo amalgamation of a bunch of photos out in the world, and it makes an infinite supply of people that look photo real that do not exist.

Dan: Yeah.

Dean: And that's fascinating to me. And that was really the next level of this, because that's been on my radar for a while. But the fact that this website exists now that will create them like that. Well, I had a little experiment here. This is my experimental fantasy, is to create virtual, a ghost realtor that doesn't exist, and turn them into the number one realtor in a marketplace.

Dan: Mm-hmm.

Dean: My thought was to, I had Get Magic go and research. I had them get the list of the top female names from the '90s, the top 100 female first names from the '90s, and the top 100 surnames, and I had them spend just one hour going through and picking unique, interesting sounding combinations of female first name from the '90s with one of the top surnames, and search for three and four syllable combinations that are dot-com available, so you could get the dot-com of this person. I had them just spend an hour doing that, and they came up with about 30 different combinations that were dot-com available, and among them one was lilymadden.com.

Dan: Lily Madden.

Dean: Lily Madden. Which just sounds like relaxing and it says the right things. So my thought was then to match that with an AI image of what would Lily Madden look like. It's like, the modern day version of Betty Crocker or Duncan Hines, or whoever way back then.

Dan: Yeah, absolutely. Colonel Sanders.

Dean: Yes. Well, Colonel Sanders was a real person.

Dan: Yeah, yeah, sort of.

Dean: He was a real colonel.

Dan: Sort of.

Dean: Yeah.

Dan: Yeah. Yeah, and you're a general.

Dean: Yeah. And so, I just think that that idea now is towards systems. Because I've got already the systems, essentially everything that I've invested in doing for the real estate agents over the last 30 years, has been to create systems that get them business without them having to make any outbound phone calls. Everything I do is just to get people to call them on the phone or email them and say, "Can you come and help me sell my house?" Which, I could literally do that as Lily Madden, and have anybody call, and then when they call, have an intro to Dan and Babs, we work with Dan and Babs in the beaches. You now give them a call as part of the Lily Madden team. And it's such an interesting thing that could be a really viable path here.

Dan: Well, there's two other technologies that you can combine with that.

Dean: Tell me.

Dan: Well, you know, Peter again, this is the second year in a row he gave the Google example of someone phoning for a hair appointment.

Dean: Yeah.

Dan: That was a real person at the shop where the cuts would be made, but it was an AI person actually phoning.

Dean: Yes, yes.

Dan: And the person at the other end who took the appointment really showed no, you know-

Dean: Indication that they knew. Yeah.

Dan: ...showed no evidence, indication that they knew that it was an AI talking to them. And the AI had a very spontaneous, casual way of talking.

Dean: Yes. Even with um's, with the um's.

Dan: Yeah. And taking a while, pausing to think something through when she was provided with the information, and very chatty, very informal, very, very personal. The other one was the case where the person who's created a national real estate company that exists as a virtual company but they have no, they actually have no bricks and mortar, use a broker there and he's EXP.

Dean: Yeah, EXP. Mm-hmm.

Dan: Yeah, yeah. So you have those two technologies. Now think of Lily Madden as running that national organization.

Dean: Yeah, that's exactly it.

Dan: Yeah. Plus all of the framework that you've created of identifying the eight different ways that you can make a real estate sale in any territory.

Dean: Right.

Dan: And you're converging about four or five technologies into one, and testing out of course to see what works, what doesn't. But it's very, very interesting. Peter Diamandis and our podcast, we have a, for those who haven't heard it, there's a podcaster, he's called Exponential Wisdom. And he was talking about that he's more and more convinced that breakthroughs happen technologically, not as a result of any one technology, but the convergence of technologies.

Dean: I agree.

Dan: You usually need about three, he said, to actually get a breakthrough.

Dean: Yeah, I mean, you think that's what we're seeing now, is that the ... As the internet now moves into maturity, the cloud, all the base layer of everything is in place in that we're all connected online, that was one breakthrough that had to happen. Then the devices, the smart phones, the iPhone specifically, what that did for us with apps on top of the internet, and then all of these gadgets. It's absolutely right, it's three layers deep now. The internet, the apps on the iPhone, the smart phone, and the combinations of those. The apps. I mean, when you look at the top things that are happening, like Uber is essentially an app. And Airbnb is an app, and Facebook is an app. All these things are at that layer on top.

Dan: Those kitchens are apps, yes. Yeah. Why not Lily Madden?

Dean: Why not Lily Madden? That's my point. That's exactly right, Dan.

Dan: Yeah. Yeah.

Dean: So I'm pretty excited to document this journey, you know?

Dan: Yeah. Yeah.

Dean: Because, I look at these things. I've got my Go Go Agent Academy coming up this weekend here, and every time, we have, people will play the voicemails that they got from people that they've been doing our getting listings program, we mail postcards or run Facebook ads and send people updates. And then they call and play these voicemails of people saying, "Hey, I've been getting your newsletters now for almost a year and we're ready to sell our house. Can you come out and help us?" And that is like a done deal. And yet these agents have never had any interaction with them, and they didn't know, they've got no idea who Kenny McCarthy is or who Tony Kelsey is until they start mailing them these newsletters, so it may as well be Lily Madden. It's like there's no way to know, you know? I'm super excited about that because that allows now another layer for the agents to tap into an execution arbitrage, that they don't have to now learn how to do the getting listed program or do any of that stuff, they can tap in to ready to go, they can just tap into somebody who is ready to list their house now. And they tap into it through their arrangement with the Lily Madden team, you know?

Dan: Yeah. You know, it's very interesting. There's a book out called Who Do You Trust. Rachel Blasman, I think, or Bronzeman, Bondsman or something. And it had a lot of things about Airbnb and Uber. And they were talking about babysitter services. There's a babysitter service that she went into in quite detail, of how do you trust ordering a babysitter to come? She was talking about the layers of verification that have to be there for parents to feel good about having a stranger come in to your house when you're not there and actually taking care of your children. I mean, it's probably an extreme trust situation, where if you're creating a service like that you really have to think things through from the customer's point of view of what would worry them, and then you have to put in place things that will give them assurance. You have to take a look at it from the standpoint of someone either buying a house or selling a house. And what's gonna be their trust worries? How do I know that trustworthy where you're talking. So you've really gotta make Lily Madden one of the most esteemed names. You gotta make her Better Crocker of the 21st century. Betty wouldn't give you a bad recipe.

Dean: Right. That's the the truth, isn't it?

Dan: Yeah, and she wouldn't have her name on a product that would in any way endanger you or disappoint you down the road.

Dean: Right.

Dan: So my sense is that the fundamental factor of trust, and one way of dealing with technological change I think, is to say there's gonna be one human factor regardless of what the technology is, there's gonna be one human characteristic, and it has to do with what do I trust.

Dean: Mm-hmm. I'm gonna read that book too, that's a nice one. Who Do I Trust.

Dan: Yeah. Who Do You Trust.

Dean: Who Do You Trust.

Dan: No, Who Do We Trust, I think, yeah, I think it's Who Do You Trust. Yeah, I could look it up here.

Dean: Okay.

Dan: Anyway. But the one thing that's really worth looking at in this book, there's a whole chapter she has on the dark web, and it has to do with the drug trade on the dark web. In other words, these are essentially dealing with drugs which are illegal drugs in Europe, ordering them on the web, the dark web, which I have never looked.

Dean: It's one of those names.

Dan: No, I've never looked into it, and somebody told me, "Well, here's a code that you can go in that takes you into the dark web," and I said, "I don't think I'm gonna do that."

Dean: Yeah, let's not. I'm pretty happy with the light web, the Disney web, yeah.

Dan: I like that. I don't think I'm gonna go there. But she went there, and she found out that the most trustworthy service on the dark web is actually the drug trade.

Dean: Wow.

Dan: And the reason is is because it's set up to have instant reviews on the part of customers about whether the service was good, whether the quality of the product was good, whether the way that they shipped it to you was first class and everything like that.

Dean: Yeah, yeah.

Dan: When she gets to the end of the chapter, she makes a more interesting point that ordering drugs on the dark web is much safer for you than trying to buy it on the street.

Dean: Wow, that's interesting.

Dan: In other words, the drug trade in Cloudlandia is much more safe for you than the drug trade in the mainland.

Dean: Yeah. That's really interesting. And they ship? Is that what's happening?

Dan: Oh no, they ship. No, they ship. They ship by FedEx and UPS and everything else.

Dean: Wow, that's something.

Dan: And they're dog proof, the packages are dog proof.

Dean: Wow. That is incredible.

Dan: Yeah.

Dean: That's pretty amazing actually.

Dan: They have technologies that they can pack the drugs and ship them by mail, or they can ship them by FedEx or UPS, and the dogs, sniffer dogs, will not detect these packages coming through to your house.

Dean: And I imagine it's all blockchain and cryptocurrency.

Dan: No, no.

Dean: No?

Dan: I don't know how. Since I'm not going to do it, I didn't inform myself of the complete details on how to order drugs since I'm not gonna do it. But I found it really, really interesting that the level of integrity in an area that's essentially illegal was much higher than if you just knew a local drug dealer. That that would be much more dangerous for you to actually know a person who's involved with drugs than do it. So you could have Lily Madden's Trustworthy Drugs on the dark web.

Dean: Trustworthy Drugs on the dark web.

Dan: I mean, literally, you'd buy drugs from Lily Madden.

Dean: Yeah, exactly. With a name like Lily, what could go wrong? Yeah.

Dan: Yeah, you'd have Lily come over and she'd take care of your children while you're away for the night.

Dean: Oh yes.

Dan: That's a really interesting thing you've done though, just to find a terrific name.

Dean: Yeah, and I've been training myself to always think who not how, and instruct, get magic to do that for me. Spend an hour and do it. And that's what came up with. I love that.

Dan: Yeah. Can I give you a little report on our freed-up hours?

Dean: Yes, I'd love to hear.

Dan: We finished one quarter of freeing-up 1,000 hours. This is at the 10 times ambition level of Strategic Coach, where I have slightly more than 500 participants, and we presented them all with a challenge of having a common project that, based on their own deadlines when they wanted to do this, but they would shift 1,000 of their hours from what they're presently doing to entirely new purposes. So on average, we figured out that most people had about 2,200 hours that made up their work year. And remember, these are people who take free time. So they're an unusual sector of the entrepreneurial world in a sense that they take more free time than the average entrepreneur. But in the first quarter, and this is based on three quarters, actually giving us their numbers. So it would be 37, 370 or so entrepreneurs. On average, in the first question, they freed up 350 hours.

Dean: That's awesome.

Dan: Now I'm gonna project that for all 500, but that was the 170. That'd be 175,000 entrepreneurial hours freed up in one quarter.

Dean: Imagine that. And now they're redeployed into game changer activities.

Dan: Or personal time. More time with their kids, reading, spending more time with fitness and health, investigating new technologies, investigating new capabilities, a whole bunch of things. So it's strictly their call, what they wanna do with the freed up hours. But some tremendous breakthroughs. I mean, we had easily, and this is just by my head count of what I know that we're about 16 that freed up more than 1,000 in the first quarter.

Dean: Uh huh. Well, you know, I revere the time more when I look at this. It's funny how elegant the 80/20 is. Because that's been my thing for such a long time is freeing myself up to find that I really had who'd myself all the way to a 417 hour obligation for all my stuff. So realizing I had already who'd up the 1,000 hours. But to look at that 1,000 hours, 1,000 hours is about the equivalent of 20 hours a week in that same kind of thing of what we look at, which works out to be, if we take our 100 Jacksonian units of a day, our 10 minute Jacksons, that it works out to be about 20 Jacksons a day. Works out to be about three and a half hours. Three hours and 20 minutes, which works out to be about 20 hours on a regular average work week. Which is kind of so elegant, which also then we found out is also the optimal amount of engagement for longevity, for your brain to be performing at optimal levels requires about three and a half hours a day of engagement, 20 to 25 hours a week. So there's so much elegance around that that is really great. And when you get down to the thing where your hours that you're spending are multiplier time, in things that you're three and a half hours are the tip of the iceberg that can deploy so many other hours because of it, you know?

Dan: Yeah. Yeah, I mean, it really tells you why inequality between human beings exists in the world. Because you can take any two individuals and one of those individuals is gonna be superior in thinking about how to get other people to do their goals, to actually do their goals. And I don't care, you can take any two human beings at random around the world and measure in a week how each spends their time to actually get results, and one of them will be superior to the other one.

Dean: Help me. I'm gonna share with you something, and maybe you can help me tie this together, because it's something that I've been thinking about that kind of goes with this execution arbitrage idea and the who not how, and only doing things that are uniquely what you can do, adaptive challenges at Wyatt Witsmall would call them, that I've started using a Rubik's Cube as a metaphor. In that I got to thinking, could I, I've never done it, but without any instruction, if I gave you and I a Rubik's Cube, and let's say that we went up to your cottage for a weekend, could we without any kind of instruction figure out how to solve a Rubik's Cube? I mean, we're both pretty smart, and analytical in the way we approach things, and maybe we could get close or figure it out. But it would take hours, and it's unknown whether we would be able between us to solve this. But just to know that there are people who know how to solve a Rubik's Cube, and there's actually an algorithm of 28 steps, 28 moves, that if you do these 28 moves in order from any state that you find a Rubik's Cube, for a mixed up state, that if you do these 28 moves in order, somewhere at the minimum, the 20th move, but definitely by the 28th move, somewhere between 20 and 28, any Rubik's Cube will pass through a fully solved state in those 28 moves.

Dan: Yes. Yes.

Dean: So if you know those 28 moves, you could figure it out and do that. Now, you'd have to fumble your way through it. If we had an envelope that we took up with us, and when we got, reached our frustration level we could just open it.

Dan: Open the envelope, yeah.

Dean: Look at that, yeah, and then I could read the algorithm, and you could do the moves, and we could solve it much quicker because this algorithm is there. But then I was having this conversation with someone at dinner, and they texted me later in that night, because it just seemed serendipitous that as they were walking down the street, there was a guy holding a sign that said, "I'll solve this Rubik's Cube in less than two minutes for $1." So the idea is he's gonna hand you the Rubik's Cube, you're gonna mix it up, scramble it up, hand it to him, and he's gonna take it from there and completely solve it in less than two minutes for one dollar. And I started thinking about the metaphor there, the levels of if the end result, if all we're trying to do is solve this Rubik's Cube so we can trade that Rubik's Cube in for $1,000 somewhere, that the actual, the work involved, the end state is that it's now worth more money, that it doesn't make any amount of sense to spend any time on the activity of trying to solve a Rubik's Cube yourself when there's already a marketplace for it for $1, and you could take that arbitrage and trade that $1 that you spent for that finished Rubik's Cube for the thing, and you just skip right to the front of the line that way.

Dan: Well, just shifting to a larger scale, to a certain extent we're all born with a Rubik's Cube.

Dean: Yeah.

Dan: And the Rubik's Cube is called “life.”

Dean: Right, right, right.

Dan: Okay.

Dean: Yes.

Dan: And some people just don't really, really make any progress on their Rubik's Cube. From the moment they're born, they just don't make it. And some baby, some baby's born with, and say, "I'm just gonna cry here for about 15 minutes, and I wanna see. I'm just gonna cry for 15 minutes and see if this adult will solve the Rubik's Cube for me," you know?

Dean: Isn't that amazing?

Dan: Yeah.

Dean: I thought about Mrs. Jefferson and her perspective:. Dean is able to achieve excellent results with what seems like little effort. Imagine if he tried to solve his Rubik's Cube, yeah.

Dan: Yeah. No, but I mean it's a general thing, and my feeling is that the smartest trait of humanity is always looking for the who. Who will figure out the how. And that maybe human intelligence expands in that one, not doing the how but looking for the who. And maybe that's the expansion of human intelligence is entirely the product of that happening billions of times. Now with the larger population, that we're getting smarter, not because we're individually getting smarter within our own brains, but it's getting outside of our brains that makes it smarter.

Dean: Yeah. Really interesting, though. I mean, I look for all these things now where is there already a marketplace for this? It's like what Kylie, instead of trying to solve the Rubik's Cube of how do we make lip kits, is somebody already selling lip kits for $1 that I can just tell them what color I want and they could do it for me? That's really neat. It's just so much fun. This is really, what an adventure entrepreneurship is.

Dan: Well, it is, and remember that the starting point of this is the joy of procrastination.

Dean: Yes. I think you're right. And that's really the thing.

Dan: That if you're not a procrastinator, you wouldn't have really investigated any of the things that we've talked about over the last two years.

Dean: Yes. I agree.

Dan: Would not have talked about them. We would not have talked about them.

Dean: We'd be too busy.

Dan: We'd be too busy doing our how's.

Dean: Yes, working on our stuff to stay on top of it all. To get ahead of the game, yeah.

Dan: Yeah, yeah. And yeah. It was very, very interesting. I just should leave this: Ned Hallowell.

Dean: Yeah, I was just thinking about Ned, uh huh.

Dan: Yeah. Well, he was at Genius Network last week.

Dean: Oh nice.

Dan: Week before last. And he's coming out with a new book called Vast, a new name that he's applying to ADHD.

Dean: Ah.

Dan: So I ordered 600 copies for whenever it comes out. I told him, "Look, all your other books have been good, so I'll do this." But we were having dinner, and he was saying, "The problem is, the cell phone," he says, "The cell phone has been disastrous for ADHD people." And he said, "You know, I just don't know anybody, any of the ADHD people, where this isn't a problem." And I said, "Well, now you do."

Dean: Yeah, exactly. That's right.

Dan: And I told him the story that you, Dean Jackson, represent 90% of my minutes during any 12 month period. And as a matter of fact, when I hang up here, that will be it for my cell phone until I talk to you the next time. I have no other reason to use my cell phone between this talk and the next talk. And I'm gonna see, with the exception of texts to Bav, and impossible changes in my limousine service, I'm gonna see if I can get through the next 12 months with you just maybe even more than 90% of my cell phone time over the next year.

Dean: Wow.

Dan: And he said, "How do you do it?" And I said, "Well, I found who's who will handle the how." And I said, "You know, phone calls are coming in for me every day. People are asking this or asking that, they're doing this, can Dan do this, can Dan do this? And if it's important, first of all, about 95% of it is answered with a no, Dan wouldn't be available for that, so that handles that, and then in the yeses, I'm informed about what the request is, and then there will be actually a Zoom call or a conference call where we actually talk about this. And I say, 'Well, before the meeting, have the other person send me an impact filter so I know what this is about.'" I've just taken the position, as much as possible I'm gonna see if I can get through an entire year without using my cell phone, and see what kind of very interesting who's and who structures are created simply by having that goal, I'm just not gonna use my cell phone. But I am gonna be informed. I'm not gonna miss things that I should not miss. And life is gonna go on like that way. So it's been very interesting for me. Yeah. So anyway, I just want you to know that you won the jackpot on Dan Sullivan's cell phone.

Dean: A monopoly. People want to have a monopoly.

Dan: A monopoly. A virtual monopoly with a little bit of charity on the side.

Dean: Yeah. I like that. Well that's, that's a feather in my hat, as you say.

Dan: Yes indeed. And it's been a good choice of monopoly on my part.

Dean: I think so. Thank you. This is awesome.

Dan: Okay, Dean.

Dean: Yeah, we've gone, I can't believe it, but we're over our hour here.

Dan: Yep. And we'll talk again next Sunday.

Dean: Perfect. Let's not let it be so long.

Dan: Okay.

Dean: Okay, thanks Dan. Bye.

Dan: Okay, bye.